Girl group brand reputation March 2026 big data analysis results ranked 1 IVE, 2 Blackpink, 3 TWICE.
The Korea Corporate Reputation Research Institute analyzed 45,924,168 pieces of brand big data measured from Feb. 8, 2026, to March 8, 2026, to measure the brand reputation index for girl group brands using participation index, media index, communication index and community index. Compared with 45,389,287 pieces of girl group brand big data in Feb., this was an increase of 1.18%.
The brand reputation index is a metric created through brand big data analysis that found consumers' online habits have a large influence on brand consumption. The girl group brand reputation index can measure positive and negative evaluations of girl groups, media interest, and consumers' interest and communication volume. Channel analysis of the brand reputation monitor was also included.
The March 2026 girl group brand reputation top 30 were IVE, Blackpink, TWICE, KiiiKiii, ILLIT, Red Velvet, aespa, Oh My Girl, Apink, LE SSERAFIM, Hearts2Hearts, i-dle, Mamamoo, BABYMONSTER, fromis_9, H1-KEY, NMIXX, WJSN, STAYC, KATSEYE, tripleS, 50FIFTY, ITZY, Kep1er, Girl's Day, IZ*ONE, Signature, XG, Girls' Generation, f(x).
IVE (Ahn Yujin, Ga-eul, Ray, Jang Wonyoung, Liz, Lee Seo) ranked first in girl group brand reputation. The brand recorded a participation index of 177,820, media index of 996,989, communication index of 2,768,156 and community index of 2,747,414, resulting in a brand reputation index of 6,690,379. Compared with last Feb.'s brand reputation index of 5,190,460, this was an increase of 28.90%.
In second place, Blackpink (Jisoo, Jennie, Rosé, Lisa) recorded a participation index of 109,072, media index of 939,020, communication index of 2,042,794 and community index of 3,402,150, resulting in a brand reputation index of 6,493,036. Compared with last Feb.'s brand reputation index of 4,861,840, this was an increase of 33.55%.
In third place, TWICE (Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, Tzuyu) recorded a participation index of 109,072, media index of 939,020, communication index of 2,042,794 and community index of 3,402,150, resulting in a brand reputation index of 6,493,036. Compared with last Feb.'s brand reputation index of 4,861,840, this was an increase of 33.55%.
In fourth place, KiiiKiii (Jiyu, I-sol, Sui, Haeum, Kiya) recorded a participation index of 215,696, media index of 553,196, communication index of 686,880 and community index of 973,270, resulting in a brand reputation index of 2,429,041. Compared with last Feb.'s brand reputation index of 2,005,782, this was an increase of 21.10%.
In fifth place, ILLIT (YoonA, Minju, Moka, Wonhee, Iroha) recorded a participation index of 68,204, media index of 232,315, communication index of 931,637 and community index of 813,168, resulting in a brand reputation index of 2,045,324. Compared with last Feb.'s brand reputation index of 2,070,011, this was a decrease of 1.19%.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "In the March 2026 girl group brand big data analysis results, the IVE brand ranked first. Analyzing the girl group brand category, compared with 45,389,287 pieces of girl group brand big data in Feb., this was an increase of 1.18%. Detailed analysis shows brand consumption rose 4.78%, brand issues fell 1.39%, brand communication rose 8.25% and brand diffusion fell 2.82%."
He added, "Link analysis of the IVE brand showed high results for "all-kill, lovely, prove," and keyword analysis showed high results for "Bang Bang, black hole, dive." Analysis of positive and negative ratios for the IVE brand showed a positive ratio of 93.04%."
The March 2026 girl group brand reputation analysis covered IVE, Blackpink, TWICE, KiiiKiii, ILLIT, Red Velvet, aespa, Oh My Girl, Apink, LE SSERAFIM, Hearts2Hearts, i-dle, Mamamoo, BABYMONSTER, fromis_9, H1-KEY, NMIXX, WJSN, STAYC, KATSEYE, tripleS, 50FIFTY, ITZY, Kep1er, Girl's Day, IZ*ONE, Signature, XG, Girls' Generation, f(x), KISS OF LIFE, UNIS, Miyaw, VV, CLASS:y, Say My Name, EXID, Risenne, Dreamcatcher, WEEEKLY, LOONA, SOPHIA, If I, Billlie, Blackswan, LIGHTSUM, Young P.C, BBGIRL, EVERGLOW, Baby Don't Cry.
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