Mnet digital studio M2's web variety music talk show "WOULD YOU RECORD" proved its status as a leading music live content by achieving dazzling results immediately upon its renewed launch.
■ An Yujin episode reached 1 million views at high speed…renewal season 'strong start'
On the 27th (Fri) the newly Director General "WOULD YOU RECORD" returned, and the first guest episode featuring IVE's An Yujin surpassed 1 million views in about five days after release, showcasing intense popularity. The more dreamlike mise-en-scène and vocal chemistry with host Younha targeted global fans' tastes and opened the renewal season's successful curtain.
■ A cumulative record of 13 million views…a record hall of 'profession geniuses' proven by numbers
Launched last year, "WOULD YOU RECORD" achieved a remarkable feat of 13 million cumulative views (as of March 5) across main episodes and live clips with only 11 episodes. Among them, the main episode of CORTIS reached 1 million views, and the "JoyRide" live clip by CORTIS's Sunghyun and Gunho recorded as many as 2.4 million views, proving the digital reach of content focused on artists' pure vocal abilities.
■ From IVE·PLAVE to 10CM…'global buzz' that crossed genres and borders
The secret of "WOULD YOU RECORD"'s success lies in its wide spectrum covering top idols such as IVE, CORTIS, and PLAVE to talented solo artists like 10CM (Kwon Jung-yeol) and Lee Seokhoon. This also appeared in global viewing metrics. Country analysis of viewers showed a balanced distribution across the globe beyond Korea, including Indonesia, India, Japan, Vietnam and Thailand, demonstrating the global stature of K-pop live content.
■ A 'legendary stage' that even the original creators were moved by…host Younha's unrivaled presence
Qualitative achievements are also outstanding. "Don't Forget" covered by CORTIS's Sunghyun drew attention when the original creator Crush mentioned it directly in a digital magazine SNS interview, and performances such as "Photosynthesis" with The Boyz's Sunwoo and Younha and "For Small Things" performed with &TEAM's Nicholas·Yuma received praise as all-time collaboration stages that can only be seen on "WOULD YOU RECORD".
In addition, veteran host Younha, who debuted 22 years ago, provided comfortable and deep hosting that became a key driving force in bringing out guests' sincere musical worlds. Among fans, it became the top program they want their artists to appear on when they make a comeback.
The production team said, "The renewed season we will present from this year will offer global fans 'life performances' with deeper mise-en-scène and an expanded worldview," and added, "Please look forward to the new records of various artists starting with IVE's An Yujin."
[photo] provided by M2
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