"Gen Z美' group KiiiKiii (KiiiKiii: Jiyu, I-sol, Sui, Ha-eum, Kiya) continues to ride its wave of popularity.
On March 3, according to the Korea Corporate Reputation Research Institute, KiiiKiii ranked first in the brand reputation for rookie idol groups for March 2026.
The Korea Corporate Reputation Research Institute explained that in link analysis of the KiiiKiii brand, "to record, hot, rise" scored highly, and in keyword analysis, "404 (New Era), Delulu, Underdogs" scored highly.
KiiiKiii released their second mini album Delulu Pack on Jan. 26. The title track "404 (New Era)" targeted listeners' tastes with an addictive sound, witty lyrics and KiiiKiii's cheerful, confident message. The song reached No. 1 on Melon TOP100 16 days after its release and then held the weekly chart top spot for two consecutive weeks from the second week (Feb. 9–Feb. 15) through the third week (Feb. 16–Feb. 22), marking a new career high for the group.
The group continued to post records on major domestic music platforms. "404 (New Era)" showed its presence by reaching No. 1 and high ranks on various music charts including Apple Music, YouTube Music, Spotify Korea, Bugs, Jini, Vibe and Flo, and on the Circle Chart it topped both the digital chart and the streaming chart from the seventh week (Feb. 8–Feb. 14) to the eighth week (Feb. 15–Feb. 21), laying the groundwork for long-term success amid support and interest from fans and the public.
Earlier, KiiiKiii won three trophies on music shows, including terrestrial broadcasters, for "404 (New Era)," earning recognition for their stage abilities and influence. Even after official music show promotions ended, they ranked first in the brand reputation for rookie idol groups, and with album tracks such as "Delulu" and "Underdog" appearing in keyword analysis, it suggested continuing interest in the entire album.
Amid ongoing success and interest, KiiiKiii will embark on special promotions. Beginning on the 5th on Mnet's M Countdown, they will perform the album track "Delulu" on music shows: on the 6th on KBS' MUSIC BANK, on the 7th on MBC's Show! Music Core and on the 8th on SBS' Inkigayo.
The performances are prepared as a way to repay the love they received for "404 (New Era)," offering Tiki (the official fan club name) special memories while providing an opportunity for more people to enjoy KiiiKiii's new release in diverse ways.
Having showcased the members' delicate vocals and expanded musical spectrum through the stylish track film released before the album, expectations are high for what new charms "Delulu" will display on music show stages.
Meanwhile, KiiiKiii will premiere the "Delulu" performance on Mnet's M Countdown on the 5th.
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