Actor Park Jihoon is continuing his rise as a trend by ranking No. 1 among rising stars with the film "The King's Warden."
Recently, the Korea Corporate Reputation Research Institute released the February 2026 rising star brand reputation big data analysis results, which show Park Jihoon proudly taking the top spot. This is the result of comprehensively measuring the participation index, media index, communication index and community index for star brands through consumer behavior analysis based on rising star brand big data measured from Jan. 28 to Feb. 28, 2026.
Park Jihoon recorded a participation index of 1,143,470, a media index of 1,314,155, a communication index of 1,625,036 and a community index of 1,066,739, resulting in a brand reputation index of 5,149,400. In particular, he showed high figures in the communication index and media index, proving explosive interest online and across the media.
This is analyzed to have been greatly influenced by his role as Danjong Lee Hongwi in the film "The King's Warden," which recently surpassed 9 million viewers and is racing along the box office. With engrossing, screen-dominating performances that won praise from both audiences and critics, Park Jihoon is expected to continue increasing his brand value alongside the film's success.
News that he ranked No. 1 in rising star brand reputation has kept the advertising world especially busy. Agencies across fashion, beauty and food and beverage industries are said to be flooded with inquiries about advertisements and campaigns for Park Jihoon, underscoring his presence as a "trend actor." As he has proven box office appeal and newsworthiness through his work and is regarded as an actor with broad public appeal, the industry is watching him as a "next-generation advertising blue chip."
Having captured both box office success and brand influence, attention is focused on what steps Park Jihoon will take next to continue his upward trajectory.
Meanwhile, Park Jihoon is set to release the TVING original series "The cook becomes a legend" this spring, and the variety show appearance of Wanna One reuniting after about seven years is also due, meaning he will meet the public with even broader activities.<
[Photo] OSEN DB
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