The group Blackpink once again proved their global stature as they received successive praise from major foreign media for musical completeness and record numbers.
The U.S. music magazine Rolling Stone on the 28th (local time) spotlighted Blackpink's third mini album [DEADLINE], introducing it as Blackpink's return to their prime. It added that the world had been waiting for the magic created when the four members are together, and that this album makes listeners look forward to their future even more.
It particularly praised the musical variation and expansiveness woven into every track. Rolling Stone praised the wide range of genre choices from the flashy EDM "JUMP" to the dynamic title track "GO", the club-based "Me and my", "Champion" borrowing 1980s new wave sound, and the acoustic "Fxxxboy".
Rolling Stone welcomed [DEADLINE] for broadly encompassing Blackpink's distinctive confidence and bold charisma, saying the four members' accumulated individualities are clear while Blackpink showcased their presence in the way they do best, praising their full-group synergy.
Billboard densely reviewed all the included tracks and pointed out Blackpink's musical achievements with this album. Regarding "GO" in particular, it said the intense rap, smooth vocals and innovative beat drop are impressive, calling it the album's best song and one that truly represents Blackpink, and added that the chorus "Blackpink'll make ya" will become a chant everyone shouts together.
Forbes, the business magazine, gave substantial coverage to [DEADLINE]'s achievements and highlighted Blackpink's overwhelming global competitiveness. Reporting that the album recorded the highest first-day sales for a K-pop female artist (1.46 million copies), it emphasized that Blackpink is the only K-pop female artist to have multiple albums that sold more than 1 million copies in a single day.
The global indicators recorded by [DEADLINE] actually back up these praises and are noteworthy. The album dominated No. 1 on iTunes album charts in 38 cumulative regions, seizing the top of the worldwide chart, and on QQ Music, China's largest music platform, not only the title track "GO" but all the album tracks entered the top ranks, achieving a "lineup" of top positions.
Blackpink's official channel, which has "100 million subscribers" on YouTube, also showed overwhelming impact. The music video for "GO" became No. 1 on YouTube worldwide trending and was ranked as the "most viewed video within 24 hours" after its release, immediately becoming the No. 1 daily popular music video on global YouTube. It currently holds the No. 1 spot on rising music and has surpassed 34 million views.
[Photo] Provided by YG Entertainment.
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