Mnet Plus original "ON THE MAP" (hereinafter "On the Map") concluded its six-week journey to widespread praise from the global fandom.
"On the Map" is a K-pop idol global adventure in which members travel the world, take on hidden challenges in various locations, and by doing so complete a single map. The group NCT WISH, which joined this journey set against the vast backdrop of Mongolia, captured both laughs and empathy with a colorful range of performances amid unpredictable situations.
In particular, "On the Map" sparked a voluntary "Nth-viewing" craze with an immersive quality that keeps viewers hooked once they start watching. During the broadcast period, cumulative combined views including social media surpassed 46 million views (as of March 1), and related keywords such as "Mnet Plus," "NCT WISH," and "On the Map" occupied top positions on X (formerly Twitter) real-time trends each week with live releases, demonstrating high topicality. Immediately after the live ended, fans spontaneously created memes and poured out enthusiastic reactions such as "It's already over, I'm so sad" and "It was a healing program that warmed my heart the whole time I watched."
Moreover, "On the Map" is a travel variety show newly presented on CJ ENM's global K-pop content platform Mnet Plus, and it achieved remarkable results in terms of platform inflow and activation. It drew about 20,000 new sign-ups during the broadcast period and ranked No. 1 in views in the Korea region on Mnet Plus in January.
Following that, global users from 186 regions, including Japan, Indonesia and China, actually accessed the platform to watch. It is also meaningful that a dense viewer base formed not only across Asia but into the Americas, Europe, the Middle East and Africa. In addition, real-time comments and likes and other fan-tractive participation in the final episode exploded by more than 230% compared with previous episodes.
The reason viewers around the world could become perfectly locked in to "On the Map" is that the unvarnished sincerity of the NCT WISH members and the production team's meticulous planning created a perfect synergy. From surprise dance challenges to thrilling activities, the members fully enjoyed every moment even in unfamiliar environments and showed growth by a notch. The production team also captured the close relationships among the six members and Mongolia's great outdoors with a warm perspective, completing the essence of an "inoffensive healing" entertainment program.
The full episodes of "On the Map," containing NCT WISH's unforgettable memories in Mongolia, can be watched again anytime on Mnet Plus.
[photo] "On the Map"
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