The traditional treasure symbolizing Korea was dyed in the "pink" of the global pop icon Blackpink. To commemorate the release of their third mini album [DEADLINE], the group Blackpink joined hands with the National Museum of Korea to present an unprecedented project combining music and cultural heritage, 'National Museum X Blackpink,' heating up the scene.
The highlight of this project is undoubtedly the pink lighting event that adorned the museum's exterior. The National Museum of Korea, fallen into darkness, being bathed in the vivid pink that symbolizes Blackpink creates an overwhelming spectacle in itself. In particular, the pink building reflected in the mirror pond in front of the museum and the reflection of the traditional pavilion visually prove the meaning of this collaboration, in which past and present, tradition and trend are perfectly harmonized.
Entering the museum lobby's "path of history" offers an even more vivid sense of the scene. First, under the exhibit where 22 panels of the Daedongyeojido (Grand Map of Korea) are connected, a long black carpet inscribed with the phrase "BLACKPINK WILL MAKE YOU" is laid out to welcome visitors.
At the digital Gwanggaeto stele located in the center of the main lobby, a pre-listening session was held where attendees could hear the full tracks from the third mini album. The pink waves flowing along the huge sculpture and the circular wall create a mysterious atmosphere that deepens immersion in the music. From the 27th after the album's release, Blackpink's new songs can be heard at the listening session booths.
Not merely listening to music, Blackpink members added meaning by participating directly in audio docent guides that explain the value of our artifacts. Visitors can hear the members' voices describing a total of eight artifacts: the Gyeongcheonsa Ten-story Pagoda on the first floor, a gold bird-wing-shaped hat ornament, gold earrings from the Gyeongbu couple tombs, a gilt-bronze pensive bodhisattva on the second floor, the stone Maitreya Bodhisattva from Gamsan Temple on the third floor, the gilt-bronze seated Avalokitesvara, a bronze inlaid vase with a waterside scene pattern, and a white porcelain moon jar.
Jisoo and Jennie introduced the artifacts in Korean, Rosé in English, and Lisa in Thai, and visitors can scan QR codes in front of the artifacts to listen directly to the members' voices while viewing.
This is the first time the National Museum of Korea has carried out an official large-scale collaboration with a K-pop artist. The project has received widespread praise across the cultural sector for drawing global fandom interest to our cultural heritage by borrowing the power of music.
Already selling out listening sessions upon reservation opening and receiving an explosive response, this project runs through the 8th. Why not experience firsthand the "brightest present" that Blackpink presents in this special space where music and history meet?
[photo] YG Entertainment
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