Actor Ji So-yeon uploaded a travelogue of a trip to Japan just before the March 1 holiday and, after controversy erupted, ultimately apologized.
On Feb. 28, Ji So-yeon posted a video of her trip to Takamatsu, Japan, on her YouTube channel, but the timing of the release—just before the March 1 holiday—raised questions about its appropriateness.
Afterward, she made the video private without any separate explanation, effectively taking the step of quietly deleting it. When the controversy did not subside, Ji So-yeon issued a statement through social media on the 2nd.
On the 2nd, Ji So-yeon wrote on her personal account, "It was my fault for not thinking deeply enough about the meaning that the posting time carries," and bowed her head, saying, "I take full responsibility for causing discomfort and disappointment." She also clarified that the decision to upload was her own judgment and distanced herself from Yang Mi-ra, who accompanied her.
This matter stems more from a lack of awareness about the "timing of publication" than from the content of the footage itself. In fact, the video was a personal daily record filmed in early February, but releasing it during a period leading up to a national holiday provoked unnecessary misunderstandings.
Given that celebrities' social media and YouTube activities are consumed in real time, this again highlighted the importance of considering timing and context. However, since Ji So-yeon removed the video after the controversy and apologized directly, accepting responsibility, it seems necessary to watch her future actions calmly.
In a climate that demands social sensitivity about the timing of public figures' content releases, it will be worth watching whether this incident leads to more cautious management.
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