Group Blackpink made a dazzling return that belied a roughly 3-year, 5-month hiatus and set another major milestone in K-pop history.
The mini third album [DEADLINE], released on the 27th, swallowed the global music market upon its release and once again proved Blackpink's unrivaled stature.
During that time, Jisoo, Jennie, Rosé and Lisa expanded their global influence by achieving overwhelming solo success in their respective roles. But the firepower that erupts when the four members reunite as a "team" was even greater. This album became the clearest evidence of why Blackpink is a "global pop star" that leads the global music market, beyond being a simple idol.
In particular, Blackpink fully demonstrated its record-making prowess with this new release. According to YG Entertainment on the 28th, [DEADLINE] sold 1,461,785 copies on the first day of release based on Hanteo Chart's tally. This is Blackpink's own new record and the highest first-day sales in K-pop girl group history.
The firepower on global charts is also overwhelming. The album topped iTunes album charts in 32 regions, claiming the worldwide chart summit. The explosive interest that poured in from the pre-order stage translated into tangible results, demonstrating the strength of a "world class" act.
Blackpink's influence has an impact beyond numbers. During the album promotion period, Blackpink's official YouTube channel attracted about 10,000 new subscribers per day on average, achieving the milestone of 100 million subscribers as the first artist in the world.
The title track 'GO' music video swept YouTube worldwide trending and rising music charts immediately after its release, and achieved the feat of becoming the 'most-viewed video within 24 hours.' The overwhelming visuals that traverse space and massive strata have been praised for perfectly realizing Blackpink's unique aura.
Major foreign media also widely covered Blackpink's return and praised it. Billboard in the United States hailed "'GO' will become Blackpink's new anthem," saying 'GO' is not only the best song on this album but also the track that best represents Blackpink itself. Rolling Stone also focused on Blackpink's comeback, saying "they returned at their best" and concentrating on their musical evolution.
Blackpink's title track 'GO' packs the team's trademark confidence and message of solidarity into a powerful beat and an addictive melody. The bold chant "Blackpink'll make ya" shows Blackpink's determined direction as they move toward greater heights.
The [DEADLINE] album, born from the global influence forged through such a large-scale world tour and three years of painstaking work, most perfectly explains why Blackpink is still called the "queen."
[Photo] YG Entertainment
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