Group DJ DOC member Lee Ha-neul revealed the daily sales of the gopchang restaurant he directly operates. It surpassed a whopping 7.68 million won, drawing astonishment.
On the 27th, Lee Ha-neul posted on his personal social media, "Thanks to everyone, I earn this much today too!!!", opening the general building lease contract and the gopchang restaurant's daily sales.
In the revealed photo, on the 'general building lease contract' the lessor's name was written as Lee Ha-neul's legal name, Lee Geun-bae, and when pressing the restaurant's point-of-sale sales status, 'daily sales 7.68 million won' stood out.
Earlier, Lee Ha-neul had revealed daily sales of 5.44 million won after a rumor of a business suspension, and afterward sales increased by more than 2.2 million won, making him the owner of a smash-hit restaurant.
Meanwhile, actress Kim Gyuri recently held a regular meet-up with subscribers of her personal YouTube channel Kim Gyuri TV Mobshi at a gopchang restaurant in Yeonsinnae, Seoul, operated by Lee Ha-neul and Jung Jae-yong. It was a kind of fan meeting, and a lively scene was revealed in which the three — DJ DOC and Kim Gyuri — enthusiastically sang "Run to You".
However, some internet users who saw the video reported Lee Ha-neul's gopchang restaurant to the district office, saying it violated the Food Sanitation Act, and although Lee Ha-neul said it was an impromptu event conducted as a fan service, some internet users reported the restaurant to the district office for violating the Food Sanitation Act, causing a ruckus. Afterwards, the absurd rumor that "the gopchang restaurant received a two-month business suspension" spread, and DJ DOC's side said, "This is clearly groundless and we will begin legal action."
The fake news directly harmed sales and threatened the livelihoods of the gopchang restaurant's employees and collaborating parties, but amid this, an unexpected noise marketing effect occurred, producing a reversal.
On the 24th, Lee Ha-neul said on his personal YouTube live, "I'm actually grateful. For doing that ridiculous thing of 'two months business suspension'," adding, "More people learned that Jaeyong and I are running the business and felt, 'I should go see those guys once.' It seems the noise marketing worked properly. It's better for us. On the contrary, it really became a lot of publicity," showing a cool reaction.
[photo] OSEN DB, Lee Ha-neul
[OSEN]