Singer and actor Park Jihoon of the film "The King's Warden" ranked first in the rising star brand reputation.
Korea Corporate Reputation Research Institute measured 84,028,008 pieces of rising star brand big data from Jan. 28, 2026, to Feb. 28, 2026, and, through consumer behavior analysis, measured the engagement index, media index, communication index and community index for star brands. Compared with 84,359,456 pieces of rising star brand big data in Jan., it decreased by 0.39%.
The ranking of the top 30 rising star brand reputations for Feb. 2026 was analyzed in the following order: Park Jihoon, WOODZ, STRAY KIDS, Park Jeongmin, Go Youn-jung, Kim Yong Bin, KiiiKiii, Park Ji-hyun, Jisung, DAY6, ENHYPEN, Choo Young-Woo, Shin Si A, Jang Ki-yong, Mun Ka-young, Kim Hyeyoon, Park Seo Jun, Joo Woo-jae, Lee Jun-hyuk, Lee Moo-jin, Byeon Woo-seok, Kim Go-eun, Choi Wooshik, Lee Je-hoon, VV, Kim Young Dae, Moon Sang Min, Park Seo-jin, Jin Hae-seong, Nam Ji-hyun.
Park Jihoon, whose brand recorded first place in rising star brand reputation, had an engagement index of 1,143,470, a media index of 1,314,155, a communication index of 1,625,036 and a community index of 1,066,739, resulting in a brand reputation index of 5,149,400. Park Jihoon has recently attracted attention for playing the role of Danjong in "The King's Warden."
Second-ranked WOODZ's brand had an engagement index of 90,352, a media index of 615,166, a communication index of 1,058,186 and a community index of 1,434,443, resulting in a brand reputation index of 3,198,147. Compared with a brand reputation index of 1,555,631 in Jan., it rose 105.59%.
Third-ranked STRAY KIDS' brand had an engagement index of 66,102, a media index of 507,063, a communication index of 1,150,111 and a community index of 1,302,103, resulting in a brand reputation index of 3,025,380. Compared with a brand reputation index of 3,104,928 in Jan., it fell 2.56%.
Fourth-ranked Park Jeongmin's brand had an engagement index of 331,334, a media index of 950,973, a communication index of 894,273 and a community index of 676,115, resulting in a brand reputation index of 2,852,696. Compared with a brand reputation index of 3,471,261 in Jan., it fell 17.82%.
Fifth-ranked Go Youn-jung's brand had an engagement index of 643,519, a media index of 780,118, a communication index of 781,264 and a community index of 642,731, resulting in a brand reputation index of 2,847,633. Compared with a brand reputation index of 2,788,682 in Jan., it rose 2.11%.
This Feb. 2026 rising star brand reputation survey was conducted through big data analysis of the following brands: Park Jihoon, WOODZ, STRAY KIDS, Park Jeongmin, Go Youn-jung, Kim Yong Bin, KiiiKiii, Park Ji-hyun, Jisung, DAY6, ENHYPEN, Choo Young-Woo, Shin Si A, Jang Ki-yong, Mun Ka-young, Kim Hyeyoon, Park Seo Jun, Joo Woo-jae, Lee Jun-hyuk, Lee Moo-jin, Byeon Woo-seok, Kim Go-eun, Choi Wooshik, Lee Jay-hoon, VV, Kim Young Dae, Moon Sang Min, Park Seo-jin, Jin Hae-seong, Nam Ji-hyun, Kim Sunyoung, Seo Kang-jun, Ahn Sung Hoon, Won Jian, Lee Jong-suk, BABYMONSTER, KATSEYE, Jeon Do-yeon, Seo Hyunjin, Lee Junyoung, Car, the garden, Lee Jung-jae, TWS, Jung Kyungho, Son Tae Jin, CORTES, Yoon Si-yoon, RIIZE, Lee Chang-seob, Jung So-min.
[Photo] OSEN DB.
[OSEN]