The group Blackpink (BLACKPINK) broke the record for the highest first-day sales by a K-pop girl group with their third mini album [DEADLINE].
On the 28th, according to YG Entertainment, Blackpink's third mini album [DEADLINE], released the previous day at 2 p.m. (Korea time), sold 1,460,178 copies in one day according to Hanteo Chart's tally. Not only did it set a personal best, but it is also the highest first-day sales in K-pop girl group history.
As it is the group's first full release as a complete lineup in about 3 years and 5 months, the explosive expectations of global music fans were fully reflected in the result. Orders poured in from around the world starting at the pre-order stage, and attention is focused on what new milestone this group, with its powerful fandom and global influence, will set in final initial sales.
Blackpink is also standing out on various global charts. [DEADLINE] topped the iTunes album chart in 32 regions, rising to the top of the worldwide chart. The title track "GO" secured top positions on major domestic music platforms, and the other tracks also gained steady popularity, once again confirming listeners' strong trust in Blackpink.
The lavishly produced "GO" music video is also a constant topic of conversation. Its overwhelming scale and bold CG effects combine to provide an immersive experience that keeps viewers' eyes glued. Scenes that move through space, light-filled environments, and massive strata in particular have been praised for perfectly realizing Blackpink's unique aura.
The music video for "GO" ranked No. 1 on YouTube's worldwide trending and rising music charts immediately after its release, and instantly became the "most-viewed video within 24 hours," currently exceeding 19.5 million views. It was another moment that proved the overwhelming influence of Blackpink's official channel, which has about 100 million subscribers, the highest number for any artist worldwide.
"GO" is a song that melts Blackpink's energy, which surpasses limits, into restrained charisma and a powerful beat. With an explosive hook and an addictive melody delivering impact, lyrics that convey the group's characteristic confidence solidify the group's direction toward greater heights and have drawn praise from listeners.
[Photo] Provided by YG Entertainment.
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