The group LE SSERAFIM's pop-up was selected as a winner in an international design award.
LE SSERAFIM's "LE SSERAFIM 2025 S/S POP UP - THE HOT HOUSE" won the main prize, Winner, in the pop-up store category of the branding & communication design institutional sector at the iF Design Award 2026. LE SSERAFIM's pop-up received high scores in five evaluated items including idea, brand distinctiveness and sustainability. It is the only winning work submitted by K-pop entertainment this year.
"LE SSERAFIM 2025 S/S POP UP - THE HOT HOUSE" was held last March to commemorate the release of the mini album 5 "HOT." It was planned so fans could experience the album message, "a hot attitude that dives passionately into what you love," with all five senses. Melted logos, charred blinds and other objects from the mini album 5 title track "HOT" music video were placed together with members' everyday props. Beyond a simple spatial experience, it visually expressed LE SSERAFIM's brand narrative and identity. The actual music video sets were also recycled to emphasize sustainability.
The iF Design Award is an awards ceremony that began in 1953 under the auspices of Germany's International Forum. Along with Germany's Red Dot Design Award and the United States' IDEA, it is regarded as one of the world's three major design awards. This year's competition received about 10,000 entries from 68 countries and regions.
LE SSERAFIM is active in various fields. Kim Chaewon appeared on MBC's 1deungs, and Sakura and Kazuha will participate as studio panelists on the global audition program World Scout: The Final Piece. Hong Eunchae confirmed the release of Eunchae's Style-G Returns on the KBS Kpop YouTube channel. Fashion world offers have continued. Kazuha attended New York Fashion Week, and Heo Yunjin and Hong Eunchae attended Milan Fashion Week, making their presence felt.
[Photo] Provided by Source Music.
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