Coupang Play variety show 'Kang Hodong bookstore' has confirmed it will premiere at 4 p.m. on March 6 and has abruptly released the main poster and teaser trailer.
'Kang Hodong bookstore' is a talk show in which bookstore owner Hokrates (Kang Ho-dong), who has a loud voice but a gentle heart and is an INFP, unfolds the lives of customers who visit the bookstore and has candid conversations with them. Returning to a solo talk show after 13 years, 'the nation's MC' Kang Ho-dong will invite prominent figures from various fields in Korea to his cozy bookstore and, with his characteristic energetic questions, will cheerfully draw out their stories.
In the released poster, Kang Ho-dong is pictured in front of a bookstore opened in the cutest neighborhood 'Kang Hodong,' smiling kindly among someone's life works. His curious eyes shining among the densely stacked books herald the birth of the 'lovely philosopher' Hokrates, never before seen. The sharp yet warm questions he will pose to guests heighten anticipation for what new resonance they will give viewers.
The released teaser trailer focuses attention with the Socrates quote, "The doors of the world are always open first to those who ask questions." His last disciple, 'Hokrates,' presents a unique worldview as a "pan-universal being" who, over thousands of years, has explored humanity as a philosopher, athlete and adviser. At the end of the video, the arrival of the first guest, who exudes an overwhelming aura with just the brief line, "I came to sell some books," explodes both tension and curiosity at once.
Starting with the premiere on March 6, 'Kang Hodong bookstore' will welcome a diverse range of guests—top stars, figures who shook Korea, and unexpected people rarely seen on variety shows—who will knock on the door holding "one life-changing book." In particular, guests who had seemed unshaken by any sharp question will be disarmed by Hokrates' unique pure insight and INFP-style delicate empathy, and together they will complete an "life bookstore" never seen anywhere else.
'Kang Hodong bookstore,' where the bookstore owner Hokrates, completed in a new persona, and the candid answers of A-list guests come together, will be available exclusively on Coupang Play every Friday at 4 p.m. starting March 6.
[Photo] Provided by Coupang Play
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