Group Blackpink finally returns today (27th) at 2 p.m. (Korean time) with mini album 3 [DEADLINE]. Following the expansion of their global influence through a large-scale world tour that began last year, worldwide music fans are paying great attention to this complete-group new release, their first in 3 years and 5 months.
This album, like the title [DEADLINE], contains "the irreversible best moments of Blackpink" and "Blackpink's current moment shining the brightest at those best moments." With five tracks that cross diverse styles and genres, it proves their boundless musical evolution and points the team's direction toward higher places.
# A message of courage and solidarity shouted by the four members..title track 'GO'
Blackpink explodes with their characteristic positive, confident energy in 'GO,' the album's second track and title song. The intense sound composition and addictive melody blend together, and the unrestrained group chant "Blackpink'll make ya" delivers a message of courage and solidarity.
In addition, a total of five tracks are included: the pre-released hard-style-based EDM "JUMP," "Me and my," which combines a retro hip-hop beat with sleek brass sounds, "Champion," an anthem of support with an uplifting melody and lyrics, and "Fxxxboy," which showcases delicate, emotive vocals.
# A new musical world to unfold as a full group..leading foreign outlets such as Billboard and NME also focused
After expanding their individual influence through active solo activities, attention is focused on the new musical world Blackpink will present reunited as a full group. The 'GO' music video teaser shows the members as if embarking on a voyage from stormy seas and lava-churned lands into space. With overwhelming scale and stylish visuals, it was more than enough to raise the heart rates of global music fans.
Prominent music outlets including Billboard, Rolling Stone and NME have been continuously covering promotions related to [DEADLINE], warming up the atmosphere. In particular, Billboard noted that "after Blackpink took a small first step, they are preparing a big leap for BLINK (the fandom)" and highlighted striking scenes from the teaser, expressing expectation that it will be an album with a "sensory" and "irresistible" concept.
# "We are confident the team's musical synergy is concentrated"..proving world-class once again
So far, Blackpink has written numerous new records with overwhelming global influence. Through activities for their last full-group album, studio album 2 [BORN PINK], they reached No. 1 on both the U.S. Billboard 200 and the U.K. Official Albums Chart, achieved double million-seller status (Circle Chart tally, as of Sept. 2022, 2.14 million), and drew 1.8 million spectators on a single tour, among many other K-pop girl group firsts.
[DEADLINE] has shown unusual signs even before its release. Since launching full-scale album promotion on the 15th, it has shown a steep rise, attracting about 10,000 new subscribers per day on average, and built a monumental milestone as the first artist in the world to reach 100 million YouTube subscribers. It is proof of Blackpink's still-expanding global influence and demonstrates the anticipation of global music fans for this new release.
YG said, "Even amid the breathless schedule of a large-scale world tour, we spent a long time refining the album's completeness. We are confident it is the result of concentrating the four members' musical capabilities and the team's synergy," and added, "Please give them a lot of support as they once again leave a meaningful mark on the global music market."
[Photo] Provided by YG Entertainment.
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