Group Blackpink will meet fans with an unusual promotion linking downtown Seoul to celebrate the release of mini album 3 [DEADLINE].
YG Entertainment announced on the 27th that it will hold the 'BLACKPINK 3rd MINI ALBUM [DEADLINE] HOURGLASS TOUR' from March 1 to 9.
This promotion will operate at four stores in total: The Same Hapjeong branch, Soundwave Yeongdeungpo Times Square branch, Musinsa Standard Seongsu, and Ktown4U COEX. Connecting four bases centered on the National Museum of Korea completes the shape of an hourglass, adding meaning by spatially realizing the album title [DEADLINE]'s concept.
If you purchase the album at each store, you will receive a stamp and a store-exclusive image perk. In addition, after collecting all four stamps and revisiting, a special reward consisting of a poster set and an hourglass-shaped stand will be given regardless of store distinction. Online and offline purchase benefits are the same, but offline they are given twice and participation in the stamp tour is possible.
YG said, "This is a project planned so that fans can directly experience the message and symbolism Blackpink put into [DEADLINE]," adding, "It will be a special journey of completing an hourglass within downtown Seoul."
Blackpink released mini album 3 [DEADLINE] today (the 27th) at 2 p.m. (Korean time). A total of five tracks were included, including the title track "GO" and pre-release tracks "Jump (뛰어)", "Me and my", "Champion", and "Fxxxboy". YG said, "As the title [DEADLINE] suggests, it will be an album filled with 'the best moments that cannot be undone' and 'the current Blackpink shining brightest at this moment.'"
[Photo] Provided by YG Entertainment.
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