'Trot queen' singer Jang Yoon Jeong has been selected as the new host of 'Nego King'.
On the 26th, production company A&E Korea Dalla Studio said it had chosen national singer Jang Yoon Jeong as the new MC of the web variety show 'Nego King'.
'Nego King' is a representative national web variety show on YouTube that has been loved for its 'first roast, then nego' concept, which gathers consumers' opinions and directly delivers them to corporations' representatives. Previously, Hwang Kwanghee, formerly of the group i-dle, served as the inaugural MC, followed by broadcaster Jang Young-ran, singers DinDin and Sleepy, comedian Hong Hyun-hee, comedian Kim Won-hoon and other outstanding MCs, and the show surpassed 430 million cumulative views. In addition, each episode has achieved buzz and record-breaking sales, proving its unrivaled influence.
This season's newly chosen Jang Yoon Jeong is expected to present unprecedented negotiations with her characteristic familiar charm as well as her seasoned wit and charisma that can manipulate her opponents. In particular, the production team said this season will greatly expand its target to all generations, and Jang Yoon Jeong is expected to attempt negotiations on a scale that can captivate fans beyond Korea to overseas fans, spreading the value of communication and enjoyment.
An A&E Korea official said, "Jang Yoon Jeong is the only artist with recognition and likability that spans all generations," and said, "Her friendly yet charismatic 'Chairman Jang' persona is expected to elevate the status of 'Nego King' to a higher level."
The new 'Nego King' with Jang Yoon Jeong will be first released at the end of March on the Dalla Studio YouTube channel.
[Photo] OSEN DB, provided by Dalla Studio.
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