The group AtHeart raises the heart rates of domestic and international fans with their straightforward charm.
AtHeart will release the digital single "Shut Up (셧업)" at 6 p.m. today (26) on music platforms worldwide.
"Shut Up" is a pop R&B track based on sleek retro punk bounce that sings an unapologetic attitude focusing on split-second intuition rather than complicated explanations. It is characterized by AtHeart's own straightforward charm, in which playful lyrics that pierce through the other person's heart take the lead over "words" in a minimal yet catchy melodic arrangement.
The music video released with the track was shot on location in Los Angeles, U.S., at the iconic local site Pink Motel, delivering a different charm with its unique color palette and doubling the viewing pleasure. Against an expanded scale, AtHeart achieves perfect visual synergy with a "cool and hip" charm that fills the exotic space.
In particular, the video begins with a fighter jet drawing a heart-shaped contrail and continues into AtHeart's group dance scenes, making it impossible to look away for a moment. A portion of the highlight audio of "Shut Up" was also unveiled for the first time, raising expectations for the full song with its instantly gripping, intense addictiveness.
The performance was also upgraded. The kitschy hand movements that anyone can follow are the highlight, and under the overall direction of Titan Content's CPO Lia Kim, Harimu, a choreographer from 1Million Dance Studio, participated to raise the detail and completeness.
Thus, AtHeart opens a new chapter starting with "Shut Up," which seeks bold changes in music, performance and visuals. AtHeart plans to expand the group's identity and embark on a full-scale global leap by continuing an organic narrative flow through collaborations with global creators.
AtHeart will release the digital single "Shut Up" at 6 p.m. today (26) on music platforms worldwide. AtHeart will then continue comeback activities by consecutively presenting another single, "Butterfly Doors (버터플라이 도어스)," on March 11.
[Photo] Provided by Titan Content.
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