Lee Si-ha, a member of The Cross, who took office as the 25th president of the Korea Music Copyright Association (hereinafter KMCA), clarified the direction of KMCA's operations for the next four years. He declared upon inauguration that he would change the focus of the association.
The four major tasks presented by Lee are clear.
First, beyond expanding collections, increase the real income of Korean music writers. Rather than competing over the external scale of collections, raise the amount that actually appears in creators' bank accounts to take responsibility for writers' livelihoods.
Second, establish a coexistence structure between AI and music writers. The plan is to not view the spread of AI only as a crisis, but to institutionalize a fair compensation system to create an order of coexistence.
Third, double the royalties flowing into Korea from overseas. He said he would strengthen the reverse-inflow structure through reinforcing the global collection network and reorganizing the rights protection system.
Fourth, dramatic welfare improvements. The policy is to redesign a tangible welfare system to create an environment in which creators can work stably.
He emphasized, "We will be an association that changes creators' lives, not one that grows the numbers," and "We will prove it with results within four years."
This change-oriented blueprint gained momentum as it aligned with members' calls for generational change. Inside and outside the association, there is an expectation that the emergence of a young leader who understands the creative field and has the ability to execute will serve as an opportunity to redefine KMCA's direction amid a rapidly changing industry environment.
Meanwhile, President Lee Si-ha has consistently worked with vocalist a person surnamed Kim who suffered an unexpected accident as part of The Cross, leaving hit songs such as "Don't Cry" and "For You," which have delivered deep resonance to the public. He has also served as a professor at Sejong University Graduate School of Industry, contributing to training the next generation. For the next four years, he plans to temporarily halt his existing musical activities and concentrate all his capabilities to transform KMCA into an organization that substantively contributes to Korea's national interests.
[Photo] Provided by KMCA
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