Review: This is a review article written after watching the broadcast.
'Baeksajang season 3' Paik Jong-won once again proved his mettle as a 'god of business.' He turned a crisis into an opportunity.
In the episode aired on the 24th on tvN 'Baeksajang season 3', the process of overcoming early sluggishness to achieve a dramatic sales rebound was depicted.
First, with day 1 sales of 798 euros, the team that ranked last in the '1 billion neighborhood' rose 25% to 1,005 euros on day 2, escaping last place, but the tension continued as they still sat second from the bottom.
The menu played as a gambit was dakgalbi. French customers who tried the cheese dakgalbi praised it as "like Korean fondue," and Yoon Si-yoon even taught a "mukbang skill" of mixing rice balls into the spicy braised chicken sauce, lifting the atmosphere. They were eager, even considering opening the second floor to accommodate more customers.
But the results were different than expected. Customers continued to turn away even after seeing the dakgalbi, and the second floor remained empty, lowering turnover. Quickly assessing the situation, Paik Jong-won admitted "mission failed" and immediately began analyzing the cause. Checking the menu from the customers' perspective, he pointed out that the dakgalbi looked "spicy," which was a problem.
Paik Jong-won immediately revised the strategy. Instead of spicy seasoning, he urgently introduced soy sauce dakgalbi and shifted to a "visible selling" approach by placing glossy visuals in front of the display window. The effect was immediate. Passersby began to stop, naturally leading them into the store and even forming a waiting line.
Before the dinner service, staff said it felt like "hellgate would open" as customers poured in, and the store quickly filled as soon as it opened. Following the soy sauce dakgalbi, the spicy dakgalbi also received praise, and the menu switch proved perfectly successful.
In the end, within an hour of opening, they recorded sales of about 1.8 million won, filling even the second floor and achieving a dramatic turnaround. It was a day that highlighted Paik Jong-won's quick judgment and on-site response, flipping an early "failed business" into a "successful business."
tvN 'Baeksajang' airs on Tuesdays, chronicling Baeksajang's overseas restaurant challenge from a wasteland of Korean food to a culinary powerhouse!
[Photo] 'Baeksajang3'
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