A gopchang restaurant in Seoul run by DJ DOC's Lee Ha-neul and Jeong Jae-yong suffered damage to actual sales as they pursue legal action against fake news claiming the restaurant received a two-month suspension of business operations.
OSEN reporting on the 25th found that the gopchang restaurant in Yeonsinnae run by the two saw its sales harmed after false claims that it had been ordered to suspend operations for two months rapidly spread through tow-truck–style YouTube channels and short-form platforms.
On the day, a close associate told OSEN, As you know, the restaurant has never received a business suspension or administrative sanction to date. Many people from other regions had come to the restaurant out of support for DJ DOC, but we received a flood of inquiry calls asking, 'Did you get your business suspended?' because of the fake news, and Because of this, there was some damage to the restaurant's operations and sales. Many employees work at this restaurant, and their livelihoods were at stake. And since the business suspension itself is not true but fake news, we decided to pursue legal action to correct it.
He added, In fact, once a complaint or legal procedures begin, the process can take several months. It is a long fight, but we are firmly preparing to file an actual complaint through our lawyer and legal representative.
However, as the saying goes, every cloud has a silver lining: the cyber tow-truckers' fake news produced a noise-marketing effect, and the Lee Ha-neul–Jeong Jae-yong gopchang restaurant has become a hit, recording daily sales of 5,440,000 won.
On the 24th during a personal YouTube live, Lee Ha-neul said, I'm actually grateful. For making up something ridiculous like a 'two-month business suspension,' and More people became aware that Jaeyong and I run the restaurant, and it seems they thought, 'I should go see those guys once.' Noise marketing worked properly. It's better for us. The publicity has really increased.
Lee Ha-neul also said, I'm about to show you the sales. Today is Tuesday, and despite being a weekday, it's 5,440,000 won. So there's no damage to my brother, and He declared, It's not wrong or illegal for a restaurant to provide a sound system for the owner to sing. We will close the doors from March 1 for four days. We will make a spotless kitchen and the cleanest gopchang restaurant in Korea.
Meanwhile, actress Kim Gyuri recently held a fan meeting with fans at the restaurant run by Lee Ha-neul and Jeong Jae-yong. During the event she sang using the sound system, and some internet users who saw the video reported Lee Ha-neul's gopchang restaurant to the district office for allegedly violating the Food Sanitation Act, prompting Lee Ha-neul to express his upset and grievance on a personal live on social media.
The performance was an impromptu event, but some internet users reported DJ DOC's gopchang restaurant to the district office for violating the Food Sanitation Act, and the rumor online that the restaurant had been suspended for two months was found to be untrue.
[Photo] OSEN DB, Lee Ha-neul Kim Gyuri YouTube capture
[OSEN]