Group DJ DOC members Lee Ha-neul and Jung Jae-yong drew their swords to refute the rumor of a "two-month business suspension." They decided to pursue legal action after the false reports harmed sales at the gopchang restaurant they actually operate, and recently a "big reversal" phenomenon also occurred in which fake news became noise marketing.
Earlier, actress Kim Gyuri held a gathering with subscribers of her personal YouTube channel "Kim Gyuri tv Mopsi" at a gopchang restaurant in Yeonsinnae, Seoul, run by Lee Ha-neul and Jung Jae-yong. It was a kind of fan meeting, and a lively scene was revealed in which DJ DOC and Kim Gyuri and the others joyfully sang "Run To You."
However, some internet users who saw the video reported Lee Ha-neul's gopchang restaurant to the district office, saying they had violated the Food Sanitation Act, and although Lee Ha-neul said it was an impromptu event held as a fan service, some internet users reported the gopchang restaurant to the district office for violating the Food Sanitation Act, creating a ruckus.
Afterward, the outrageous rumor that "the gopchang restaurant received a two-month business suspension" spread, and DJ DOC said, "This is clearly groundless and we will begin legal action."
On the 25th, OSEN reported that the false information rapidly spread online and was said to have harmed the restaurant's sales.
On that day, a close aide of DJ DOC told OSEN, "As you know, that restaurant has never received a business suspension or administrative action to date. Many people from various regions have come to the restaurant to show their support for DJ DOC, but because of the fake news, we received an enormous number of inquiry calls asking, 'Did you get your business suspended?'" and added, "Because of this there was some damage to the restaurant's operations and sales. Many employees work at this restaurant, so their livelihoods were also at stake. And because the business suspension itself is fake news and not true, we decided to pursue legal action to correct it."
He went on to emphasize, "Actually, if a complaint or legal procedures begin, the process takes several months. It's a long fight, but we are now preparing everything to file an actual complaint through a lawyer and legal representative."
As the fake news directly damaged sales and threatened the livelihoods of the gopchang restaurant's employees and partners, an unexpected noise marketing effect emerged, creating a reversal. The gopchang restaurant run by Lee Ha-neul and Jung Jae-yong recorded daily sales of 5.44 million won and became a smash-hit restaurant.
On the 24th, Lee Ha-neul said on his personal YouTube live, "Actually, I'm grateful. Thank you for doing something absurd like 'two months business suspension'" and added, "More people learned that Jae-yong and I are running a business, and it seems people thought, 'I should go see those guys.' The noise marketing worked perfectly. We like it better. The publicity is actually tremendous," showing a relaxed attitude.
Lee Ha-neul also said, "We'll break the sales record once. Today is Tuesday and despite being a weekday it's 5.44 million won. So there's no damage to my brother. Those are really dumb blockheads XX" and added, "It's not wrong and not illegal for a restaurant owner to provide a sound system and sing. We'll close for four days from March 1. We'll make a spotless kitchen that can't be faulted, the cleanest gopchang restaurant in Korea," showing confidence.
Following DJ DOC's Lee Ha-neul and Jung Jae-yong, Kim Gyuri also expressed her position on the rumor. She said, "I was surprised when I read the articles and asked around. Apart from those who enjoyed the video, some cyber wreckers targeted it, and it seems that people who received instructions filed complaints with the district office. After seeing the articles and being so surprised, I contacted Lee Ha-neul. The conclusion is that business is running smoothly. There's nothing wrong, so are they trying to make a problem?" and added, "To the comment manipulation groups who go beyond disrupting business and engage in personal attacks, the restaurant said it will file complaints, and I want to inform in advance that we will provide materials about people who come to my channel and leave malicious comments," warning of a tough response.
[Photo] OSEN DB, DJ DOC provided, Lee Ha-neul Kim Gyuri YouTube capture
[OSEN]