To celebrate EXO's comeback, a shopping mall wrapping pop-up in collaboration with China's largest music platform QQ Music concluded successfully.
EXO opened special wrapping pop-ups designed with the album concept in a total of 13 major shopping malls in cities, sequentially, through a collaboration with China's QQ Music for about a month starting Jan. 19, when the group's eighth studio album "REVERXE" (Reverse) was released, which added significance as it was held in the largest number of cities ever among QQ Music's K-pop artist pop-ups.
In particular, the wrapping pop-up, which was initially scheduled for eight cities (Beijing, Shanghai, Guangzhou, Nanjing, Hangzhou, Wuhan, Chengdu, Lanzhou), received enthusiastic responses, and later five cities (Shenzhen, Chongqing, Suzhou, Shijiazhuang, Zhengzhou) were added, with a total of about 600,000 visitors (according to QQ Music), reaffirming EXO's explosive popularity.
Buoyed by this support, EXO visited Shanghai, Beijing and Shenzhen sequentially over four days from Feb. 6 to 9 to meet and interact directly with local fans through various events such as autograph sessions and photo events, spending warm moments together.
Meanwhile, EXO will open the door to its sixth solo concert tour, EXO PLANET #6 - EXhOrizon, with performances held April 10–12 at the KSPO Dome in Olympic Park, Seoul.
[Photo] Provided by SM Entertainment
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