'Baeksajang season 3' Paik Jong-won's menu strategy change worked properly, and Kwon Yuri shone.
On tvN 'Baeksajang season 3,' Kwon Yuri's somak roll brought laughs.
On the 24th broadcast, scenes showed them even considering opening the second floor to take more customers. They originally aimed to sell out with spicy dakgalbi, but customers did not continue coming, leaving them worried. The reason was that the spicy flavor divides foreign customers' preferences.
In response, Paik Jong-won's team quickly changed direction. They switched the menu to nonspicy soy sauce dakgalbi and placed glossy-looking visuals in front of the window to implement a "visible selling" strategy. The appetizing colors stopped passersby in their tracks, and naturally their steps led into the restaurant, reversing the atmosphere. Before long, a waiting line even formed in front of the store.
With evening service approaching, tension rose to the point where staff said, "It feels like the hell gate will open," and indeed customers flooded in, making for busy hours.
At Ewha, Kwon Yuri demonstrated a "whirl somak" to a customer who ordered somak and even showed how to make it herself. Saying "Korean style," she sat at the table and gave a hands-on lesson, prompting orders from nearby tables, and she expressed pride, saying "somak is very popular."
[Photo] 'Baeksajang 3'
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