NCT WISH's own character pop-up store successfully concluded.
The pop-up store 'WISH BAKERY' run by NCT WISH's own character WISH DOLL was held from Feb. 7 to 22 at 11 Yeonmujang 13-gil, Seongdong-gu, Seoul, and received explosive response.
In particular, this pop-up store, which operated all sessions by advance reservation, sold out as soon as the online advance reservations opened; about 12,000 people visited over the 16 days in total, and the promotional website opened on Feb. 1 surpassed 375,000 cumulative visitors, reaffirming NCT WISH's high level of buzz.
The pop-up store was also filled with a warm, lovable atmosphere in a bakery shop concept, and fans could leave wishes, color WISH DOLL designs in hands-on events, and find handwritten messages written by members who visited the space in person throughout the venue, which drew a good response.
In addition, various attractions aimed at Gen Z tastes, including a custom T-shirt workshop using WISH DOLL, a four-cut photo booth, a custom photocard kiosk, a name sticker machine, and a random capsule machine, were prepared to provide even richer fun.
Meanwhile, NCT WISH will hold 'NCT WISH 1st CONCERT TOUR 'INTO THE WISH : Our WISH'' at NTSU Arena in Taipei on Feb. 28.
[Photo] SM Entertainment
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