Influencer and apparel·beauty brand CEO Hong Young-gi drew attention by recording hundreds of millions of won in sales just one day after launching a new product.
On the 24th, Hong Young-gi released a screenshot of sales immediately after the cosmetics opened via social media. The first verification showed an amount exceeding about 160 million won, and he could not hide his surprise, saying, "Is it for real that this much was sold in 10 minutes?"
In a subsequently released screenshot, sales exceeding 420 million won and more than 5,000 orders were displayed, drawing attention. He said, "I'm shocked by this record sales," and "There isn't much highlighter stock left," effectively signaling a sellout atmosphere.
Fashion designer Kim Woori also left the reaction, "The recession is all a lie, amazing Young-gi," acknowledging the hit. This once again proved the strong sales power based on fandom.
Hong Young-gi, who rose to fame in 2009 as part of the "ulzzang era," is currently active as a businessperson operating a shopping mall and a beauty brand. She is married to Lee Se-yong, who is three years her junior, and they have two sons, and she has steadily expanded her brand.
With the new product unveiling, Hong Young-gi, who surpassed 100 million won in sales and achieved hundreds of millions of won in results in a single day, continuing a "sellout march," once again proved her brand power.
[photo] "SNS
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