The K-pop performance channel Studio Choom (STUDIO CHOOM) surpassed 6 million YouTube subscribers seven years after its launch. This is among the highest achievements for a performance-focused channel, and Studio Choom said it will use this milestone as a springboard to take another step forward.
Studio Choom is a K-pop performance channel created with artists and dance crews specialized in dance, and to date has presented some 4,100 pieces of content, recording a cumulative 4.6 billion views. Its content has become a must-see course for global K-pop idol groups including Stray Kids, which reached a top view count of 75 million, BTS, TWICE, TOMORROW X TOGETHER and ENHYPEN. Content featuring these groups on Studio Choom has drawn millions of views as soon as it was released, serving as a key channel for delivering artists' performances to fans around the world.
With the milestone of 6 million subscribers, Studio Choom is expected to advance as a comprehensive platform that encompasses global dance performance beyond K-pop. As part of this expansion, the performance series "Move to Performance" previously released on the M2 channel will be transferred to the Studio Choom channel.
'Move to Performance' is a performance series launched in 2025 by Mnet's digital studio M2 that boasts a distinctive directing style tailored to each group's characteristics and the mood of the song, maximizing not only performance completeness but also the artists' appeal. It averaged 2.2 million views and reached a high of 8.2 million views (LE SSERAFIM's "Come Over"), and, aided by appearances from popular idol groups such as Hearts2Hearts and Cortis, it established itself as a core IP of M2. In 2025 it won international awards including the NY Digital Awards, VIDDY Awards, MUSE Creative Awards and NYX Awards, proving its competitiveness as global content. Because it is content already validated on the global stage, transferring it to Studio Choom is a strategic decision to further strengthen the channel's stature after reaching 6 million.
Through this channel transfer, Studio Choom plans to expand its content portfolio and further solidify the channel's identity. Improvements to subscriber convenience and synergies as a global performance hub are also expected. Im Tae-hong, the CP in charge of Studio Choom, said the integration will further develop it into a comprehensive platform for dance content and said he expects it to be a new starting point for the global spread of dance performance.
Meanwhile, Studio Choom reaffirmed its influence as a global performance channel by winning the dance impact category at the 2025 Choreo Awards in January.
[Photo] Provided by Mnet
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