SBS unveiled its new 2026 program lineup through the "2026 SBS Showcase."
On the 23rd, SBS held the "2026 SBS Showcase." With about 300 advertisers and advertising agency representatives in attendance, it revealed this year's major drama, entertainment and culture programs, and new advertising products. The showcase was hosted by SBS announcers Kim Ga-hyeon and Kim Hyun-jin.
- drama
The March premiere "Shin I-rang law firm" (Yoo Yeon-seok, Esom) is a strange but warm revenge adventure drama about "the possessed lawyer," who becomes possessed at every opportunity and chases the truth through the stories of ghosts who died unjustly. Through the exhilarating exploits of the possessed lawyer Shin I-rang, who satisfyingly resolves the grudges of the dead, it will offer viewers a powerful catharsis.
So Jisub's return to the living-room screen has drawn attention, and "Manager Kim" (So Jisub, Choi Dae-hoon, Yoon Kyung-ho) also elicited a strong reaction from attendees. The drama is a comic action noir about Manager Kim, who hid his past as a North Korean special agent and lived an ordinary life, becoming a hero through his daughter's kidnapping. After showing heavy action in "Square," interest is focused on what kind of performance So Jisub will show on the living-room screen this time.
Romantic comedies were also announced. "A Wonderful New World," which will depict a thrilling romantic-comedy of hatred between Shin Seo-ri (Lim Ji-yeon), an unknown actress possessed by Joseon's greatest villainess, and Cha Se-gye (Heo Nam-jun), a chaebol scion who knows only money; and the SBS rom-com "Sold Out Again Today," in which the mysterious farmer Matthew Lee (Ahn Hyo Seop) will develop a relationship with top show host Dam Ye-jin (Chae Won-bin), who suffers from severe insomnia, will satisfy viewers' craving for sweetness.
SBS also revealed follow-up seasons of works that received wide viewer love. "Flex x Cop 2" (Ahn Bo-hyun, Jung Eun-Chae), the exhilarating investigation story of chaebol third-generation detective Jin I-su who eradicates villains through overwhelming wealth, and "Good Partner 2" (Jang Nara, Kim Hyeyoon), which heralds the arrival of a new rookie, are preparing to air this year.
Doctor X: the era of the white mafia, starring Kim Ji-won, is a medical noir that depicts Doctor X, Kye Soo-jung, who proves a doctor's worth solely through skill, fighting medical power riddled with corruption, and expectations are rising for a new acting transformation from Kim Ji-won.
- entertainment
Our Ballad, which recorded an average 2049 rating of 1.7% in season 1, returns for season 2. "Vice-director," which showed the chemistry of the outwardly prickly but soft-hearted Lee Seo-jin and the pitiable Kim Kwang-kyu, is also preparing season 2. The two, who do anything for stars, will upgrade their close caregiving, and the more candid images of the stars revealed in that process will provide fresh fun.
The production of "Group matchmaking" season 2 has also been decided. The second, earnest act of parents who wholeheartedly seek matches for their children opens. It will capture the more honest children, the fiercer parents' psychological warfare, and the blossoming excitement of love. The hit program that searched for gifted children across Korea, "Genius Discovery Squad," returns with the subtitle "Infinity." It will be a unique generational connection project in which yesterday's gifted child becomes today's mentor and guides tomorrow's gifted child. Cha Taehyun, Mimi, and Mimiminu will join the MC lineup to discover the gifted children's unlimited potential.
- new advertising solutions
At the event, SBS M&C presented "Spark," "Boost," and "Synergy" as this year's advertising solution keywords. "Spark," which will capture viewers' attention, proposed newly introduced ad types this year, AI PPL with free creative application, and Pre pre-commercials that improve short-form ads. "Boost," which will maximize ad diffusion, introduced the "super PPL package" that extends TV ads to digital and the target-customized "addressable advertising." Finally, "Synergy," which will maximize advertising effectiveness, showcased an improved TV ad package, the planned WBC sales proposal this year, the MediaNet sales system, and integrated solutions spanning TV, digital and offline.
SBS M&C emphasized that it will fulfill its role as a partner that guarantees advertisers' results to the fullest through the highly notable lineup unveiled at SBS this year and advertising solutions that maximize brand exposure. [photo] each agency, OSEN DB, SBS
[OSEN]