"Bogum Magical" actor Park Bo Gum, along with Park Hae-jun and Choi Dae-hoon, fired up unprecedented promotion.
On the 20th, the fourth episode of tvN variety show "Bogum Magical" aired, where the three barbers and part-timers Park Hae-jun and Choi Dae-hoon spent a hotter-than-ever day sharing delicious snacks and warmth with villagers during "fish-shaped pastry day."
That day's ratings, based on Nielsen Korea paid platforms, recorded a nationwide household average of 3.4%, a peak of 4.6%, a Seoul metropolitan area household average of 3.5%, and a peak of 4.6%, setting a personal best. tvN's target demographic of men and women 20-49 recorded averages of 1.7% and a peak of 2.2% both nationwide and in the Seoul metropolitan area, ranking first across all channels in the same time slot, including terrestrial broadcasters.
First, Park Bo Gum, unable to ignore the tears of a young female customer who couldn't get her hair done because it was late, immediately styled her hair with a kind heart and ended his second shift as extended work. After finishing his duties, Park Bo Gum, Lee Sang Yi, and Kwak Dong- yeon lay side by side on the lodging porch and shared reflections on their hard day, offering viewers a pleasant moment of healing.
The three barbers' thoughtful care and warm moments continued the next morning. For a grandmother customer celebrating her birthday, Kwak Dong- yeon brought a matcha tiramisu cake he made himself, and the three brothers made a surprise visit to her home and held a surprise party. In addition, Lee Sang Yi provided a special service by personally escorting the grandmother to the bathhouse for her birthday, delivering a touching moment as the three brothers became truly intertwined with the villagers beyond simple business.
Meanwhile, Park Hae-jun and Choi Dae-hoon, who connected with Park Bo Gum through the drama When Life Gives You Tangerines, made a surprise appearance as elite part-timers, adding to the delight. Choi Dae-hoon captivated customers with a businesslike vocal presence and an affable manner reminiscent of Nucksal, while demonstrating all-around part-timer presence with delicate shampoo skills and meticulous cleanup.
Thanks to the part-timers, Kwak Dong- yeon had more leeway to treat villagers and promote the barbershop by holding an event handing out fish-shaped pastries and fish cakes, drawing an unprecedented crowd. Park Hae-jun, who had just learned the fish-shaped pastry technique, was flustered by the sudden rush of customers but baked the pastries with care and performed as the "fish-shaped pastry duo" with Kwak Dong- yeon. In addition, two elementary school students helped the busy "fish-shaped pastry duo" as one-day part-timers, taking charge of orders and deliveries, amplifying the duo's fantastic chemistry and the enjoyment.
Park Bo Gum and Lee Sang Yi also had no time to rest as customers flooded in thanks to the "fish-shaped pastry day" effect. Especially as dyeing customers surged, Park Bo Gum displayed veteran judgment by dividing roles with Choi Dae-hoon to speed up procedures. From applying dye to blow-drying without pause, his dedication to each customer drew admiration.
After the fish-shaped pastry event ended due to running out of ingredients, the business finally wrapped up following extended work. Park Bo Gum, who had boasted unflagging steel stamina until now, was finally drained for the first time, drawing attention to whether the remaining business could continue smoothly.
"Bogum Magical" airs every Friday at 8:35 p.m.
[Photo] Provided by tvN.
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