The film "Humint" (director Ryu Seung-wan) is predicting a long run at the box office as it expands its audience to all age groups based on strong word-of-mouth from the 40s and 50s generation that drives consumption.
The film "Humint" is leading the box office based on strong support from the 40s and 50s audience. In the early days after release, it overcame an unfamiliar title and genre limitations, and by increasing viewing enthusiasm centered on highly engaged content audiences it secured momentum for later box office success. This box office trend resembles that of "F1 the Movie," which recently achieved long-running success by expanding its audience to all age groups based on word-of-mouth among middle-aged and older viewers.
Both films share the commonality of attracting audiences with the genre appeal of "real action you must see in theaters." "F1 the Movie" was praised for its fast-paced action that felt like an actual racing event, and it expanded its audience to include people in their 20s and female viewers, sustaining a long run amid a wave of repeat viewings in special theaters. "Humint" maximizes its strengths as a theatrical experiential genre film through car chases and gunfire action set in Vladivostok, and is receiving fervent support from middle-aged and older audiences who are passionate about action spy films. These reactions are translating into word-of-mouth that crosses generations and genders, raising expectations that "Humint" will also create a long-running box office trend by expanding its audience to all age groups.
Audiences who watched the film in IMAX and Dolby Atmos theaters in particular felt the appeal of theater viewing, responding with comments such as "this is why I go to the theater," "the weight of action on a big screen is different," and "a traditional action film that middle-aged audiences can fully immerse themselves in." The direction, which balances action thrills, tension and the characters' emotional arcs, is also raising viewing satisfaction across generations and laying the foundation for a long run at the box office.
The film "Humint" is a story of people with different aims clashing in Vladivostok, where secrets and truths sink into the cold ice sea, and it is showing to acclaim at theaters nationwide.
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