drama actor brand reputation February 2026 big data analysis results, No. 1 Park Shin-hye. No. 2 Go Youn-jung. No. 3 Kim Hyeyoon in that order.
The Korea Corporate Reputation Research Institute measured 97,863,425 pieces of brand big data for 100 actors appearing in dramas aired from Jan. 17, 2026, to Feb. 17, 2026, by consumers' brand participation, media, communication and community volumes and indexed them using a brand reputation algorithm. Compared with 80,187,626 pieces of drama actor brand big data in January, it increased by 22.04%.
The drama actor brand reputation analysis analyzed brand big data using participation index, media index, communication index and community index. The brand reputation index is an indicator produced by extracting brand big data and analyzing consumer behavior with a reputation analysis algorithm, classifying it into participation value, communication value, media value, community value and social value, and applying weights.
Brand reputation big data analysis can measure positive and negative evaluations of a brand, the source and level of media interest, consumers' interest and communication volume, community spread of issues, and reactions and popularity of content.
The top 30 drama actor brand reputations in February 2026 were Park Shin-hye, Go Youn-jung, Kim Hyeyoon, Won Jian, Lee Je-hoon, Moon Sang Min, Jisung, Ahn Eun-jin, Lee Joo-been, Jang Ki-yong, Lomon, Ahn Bo-hyun, Nam Ji-hyun, Kim Go-eun, Kim Seon-ho, Pyo Ye-jin, Park Seo Jun, Jung Woosung, Lee Tae-ran, Jung Il Woo, Seo Hyunjin, Lee E-dam, Hyunbin, Jung Kyungho, Sooyoung, Lee Sia, Jin Se Yun, Yoon Hyun-min, Yoo Ji-tae, Jeon Do-yeon.
The brand of Park Shin-hye, which ranked No. 1 in drama actor brand reputation, had a participation index of 1,100,900, media index of 1,098,690, communication index of 982,997 and community index of 935,292, resulting in a brand reputation index of 4,117,879.
No. 2, the brand of Go Youn-jung had a participation index of 1,206,947, media index of 882,357, communication index of 803,170 and community index of 941,484, resulting in a brand reputation index of 3,833,958.
No. 3, the brand of Kim Hyeyoon had a participation index of 735,006, media index of 740,279, communication index of 760,265 and community index of 708,640, resulting in a brand reputation index of 2,944,189.
No. 4, the brand of Won Jian had a participation index of 671,299, media index of 633,699, communication index of 722,116 and community index of 773,927, resulting in a brand reputation index of 2,801,041.
No. 5, the brand of Lee Je-hoon had a participation index of 398,198, media index of 508,309, communication index of 845,344 and community index of 930,458, resulting in a brand reputation index of 2,682,309.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "As a result of the February 2026 drama actor brand reputation analysis, the brand of Park Shin-hye was ranked No. 1. In the big data L.I.N.C analysis of the Park Shin-hye brand, 'transform, box office, Park Shin-hye' came out high, and in the keyword analysis 'Undercover Miss Hong, irreplaceable, Hong Gam-bo' came out high. In the positive-to-negative ratio analysis, the positive ratio was 91.38%."
He also said, "Analyzing brand big data for the drama actor brand category in February 2026, compared with 80,187,626 pieces of drama actor brand big data in January, it increased by 22.04%. In detailed analysis, brand consumption rose 24.06%, brand issues rose 19.23%, brand communication rose 13.49% and brand spread rose 33.25%."
The Korea Corporate Reputation Research Institute analyzes brand big data to identify changes in brand reputation. This drama actor brand reputation survey was conducted by analyzing brand big data for Park Shin-hye, Go Youn-jung, Kim Hyeyoon, Won Jian, Lee Je-hoon, Moon Sang Min, Jisung, Ahn Eun-jin, Lee Joo-been, Jang Ki-yong, Lomon, Ahn Bo-hyun, Nam Ji-hyun, Kim Go-eun, Kim Seon-ho, Pyo Ye-jin, Park Seo Jun, Jung Woosung, Lee Tae-ran, Jung Il Woo, Seo Hyunjin, Lee E-dam, Hyunbin, Jung Kyungho, Sooyoung, Lee Sia, Jin Se Yun, Yoon Hyun-min, Yoo Ji-tae, Jeon Do-yeon, Kim Eui-sung, Lee Ilhwa, Lee Seung-yeon, Kim Jaeyeong, Won Jin-a, Jung In-Sun, Park Hee-soon, Oh Yeon-seo, Cho Han-gyeol, Chang Ryul, Choi Jin-hyuk, Hong Min-gi, Chun Ho-jin, Ko Kyung-pyo, Ha Yoon-Kyung, Baek Jin-hee, Seo Eun-soo, Yoo Jae-myung, Lee Si Woo, Kim Tae Woo, Ham Eunjung, Kim Seung-soo, Choi Ji-su, Kim Mu-jun, Choi Woo-Sung, Bae Yu Ram, Yoon SeA, Woo Do Hwan, Jang Dong-ju, Oh Hyunkyung, Yoo Ho-jung, Lee Joo-young, So Juyeon, Cho Jun-young, Jang Hyuk-jin, Ryu Jin, Lee Jaein, Cha Seo Won, Park Geon Il, Cho Yeojeong, Lee Youyoung, Hong Jong Hyun, Lee Min-jeong, Woo Da-vi, Tae Won Seok, Kim Hyeon-jin, Lee Bum-soo, Han So Eun, Choi Hee-jin, Park Hae-soo, Choi Jong-hwan, Ha Seung Lee, Park Eunhye, Hwang Dongjoo, Jin Sun-kyu, Hyun Woo, Kang Ki Doong, Yoon Sun Woo, Park Geon Il, Jeong Jae-kwang, Kim Hyeong-muk, Seo Hye Won, Yoon Na Moo, Choi Young-Jun, Kim Minseol, Kwak Do-won, Kim Dasom and Choi Kwang-il.
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