The group IVE piqued curiosity about their new release with narcissism campaign films featuring Jang Wonyoung and Lee Seo.
Agency Starship Entertainment on the 13th released content on IVE (An Yujin·Gaeul·Ray·Jang Wonyoung·Reeze·Lee Seo)'s official social media revealing content for the regular 2nd album REVIVE+ (Revive Plus), due on the 23rd, titled "the narcissistic gurls campaign (THE NARCISSISTIC GURLS CAMPAIGN)" featuring Jang Wonyoung and Lee Seo.
The released content included the "the narcissistic gurls campaign" video starring Jang Wonyoung and Lee Seo. First, Jang Wonyoung is shown meditating while listening to "the frequency of becoming Jang Wonyoung," and winking with the phrase "fall deeply into my black hole-like charm" written alongside, presenting a lovable narcissism. In particular, she reads a book titled I am Jang Wonyoung (subtitle: 50 ways to become Jang Wonyoung) and playfully expresses confident self-love through recent popular humorous memes such as Queen never cry and i am lucky Vicky and her symbol "Lucky Vicky."
Next, Lee Seo captivated attention with styling that paired a bold red fur hat with glasses. With witty captions like "cool girl's daily self-care routine," she sensibly portrayed ordinary aspects of life—studying hard, spending time with her older sisters, and sleeping—in a stylish way. Lee Seo looking into a mirror and emphasizing "pretty face, pretty heart, pretty soul" clearly demonstrated an autonomous attitude that equates outer and inner beauty.
Photos and short videos of the two members captured a Y2K sensibility and trendy feel with textures and fonts that looked like they were shot on a digital camera, reaffirming them as "MZ wannabe icons." Ahead of the new release, IVE is reinterpreting "beauty" as an autonomous attitude of valuing oneself through the "the narcissistic gurls campaign," proposing a new direction for the narcissism they have built so far. The full-length 2nd album, which expands the narrative centered on the existing "I" to a perspective of "we," is expected to preview the next chapter toward broader possibilities through the title track "BLACKHOLE."
Earlier, the pre-release track BANG BANG, unveiled on the 9th, rose to the top ranks of domestic and international charts immediately after release, demonstrating their strength as a musical powerhouse.
IVE's full-length 2nd album REVIVE+ (Revive Plus) will be released at 6 p.m. on the 23rd.
[Photo] Provided by Starship Entertainment.
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