The group Hearts2Hearts (Hearts2Hearts, SM Entertainment) returns with the bold new song "RUDE!" (Rude!).
Hearts2Hearts' new single "RUDE!", which will be released at 6 p.m. on the 20th on various music sites, is a house-based dance track characterized by a rhythmic groove and bouncy synth sounds, and the lyrics contain the cute rebellion of tomboys who are not bound by set rules.
In particular, through the bold charm of "RUDE!", Hearts2Hearts plans to present a new house sound different from their previous work "FOCUS" (Focus), which received strong responses with a cool and chic house mood, so positive reactions from global fans are expected.
Also today (the 13th), the trailer for this single, released on Hearts2Hearts' official YouTube channel and others, features members transformed into employees of a company that grows hearts searching for the suddenly disappeared "super heart (Hachu)," presented with an eccentric yet eerie atmosphere that is drawing attention.
At the same time as the trailer, the promotion website "GARDEN of RUDE!" (Garden of Rude!), opened with the trailer, offers a unique fun concept in which fans together nurture eight heart pots in a garden to make them sprout, further heightening curiosity about the comeback.
Hearts2Hearts won an additional rookie award at the "2nd The Awards" held on the 11th, achieving a sweep of eight rookie awards, and was also selected for NME 100: Essential Emerging Artists for 2026 by the British music magazine NME.
[Photo] Provided by SM Entertainment.
[OSEN]