'Gen Z beauty' group KiiiKiii (KiiiKiii: Jiyu, I-sol, Sui, Ha-eum, Kiya) is maintaining an unstoppable rise as it achieved a music show triple crown.
KiiiKiii took first place for the second week of February with the new song 404 (New Era) on Mnet's M Countdown, which aired on the 12th. With this, KiiiKiii recorded its first-ever No. 1 on M Countdown since debut, and following Show Champion and Show! Music Core, it secured a music show triple crown, firmly stamping its presence on stage.
Through its agency Starship Entertainment, KiiiKiii said, The recent days have been a continuous series of happy and grateful days because I can share joyful news with Tiki (the official fan club name) every day, and I'm even more delighted to have won first place three times on music shows. Above all, I have always thought I want to be an artist my Tiki supporters can be proud of, and as that dream feels closer, my heart is full and I want to work even harder, they said. They added, I sincerely thank everyone who has shown expectation and interest in KiiiKiii and 404 (New Era). We will do our best in the remaining promotions to show more people KiiiKiii's charms and the enjoyment of 404.
On the stage that day, KiiiKiii drew attention with pink-toned vintage velvet training sets that had been the talk of concept photos and choreography videos, and the retro-influenced styling evoked nostalgia in viewers and drew enthusiastic responses. Opening with an energetic intro, they continued stable live performances built on diverse vocals and added stage vitality with dynamic choreography.
404 (New Era) is the title track of KiiiKiii's mini album 2 Delulu Pack, released on the 26th of last month. Built on UK house and garage sounds with an addictive beat, the song blends distinctive vocals and rapping; its catchy melody and choreography, along with lyrics that reveal KiiiKiii's unique playfulness, captured many listeners' hearts.
The song rose to No. 1 on Melon's top 100 chart 16 days after release, and as of 8 a.m. today (the 13th) it still held the top spot on the chart, proving its solid popularity. Moreover, it also claimed No. 1 on the HOT100 and the daily chart (as of the 11th), which has drawn more attention as the first song released this year to achieve those milestones.
At the same time, it reached No. 1 on domestic major music platforms such as YouTube Music daily and weekly charts, Apple Music popularity charts, and Bugs real-time, daily and weekly charts, and on Spotify it claimed No. 1 on Top 50 South Korea, No. 2 on Viral 50 South Korea, and entered the Viral 50 Global chart, demonstrating formidable streaming power.
The strong showing continues on global charts. As of 10 p.m. on the 12th, 404 (New Era) appeared on iTunes K-pop top song charts in 17 countries and regions, and the new release Delulu Pack is also holding positions on K-pop top album charts in 13 countries and regions. In addition, it ranked No. 2 on Japan's Oricon weekly streaming rising chart (Feb. 2–Feb. 8), and as of the 11th it has appeared on Billboard Japan's hot album chart and hot shot song chart, tracing an upward curve.
As KiiiKiii's new song 404 (New Era) secures positions on global charts beyond Korea, KiiiKiii is continuing to shine on and off stage, propelled by its music show triple crown.
Meanwhile, KiiiKiii is scheduled to perform 404 (New Era) on KBS2's Music Bank, which airs today (the 13th) at 5:25 p.m., and Sui and Kiya are expected to showcase diverse charms as special MCs.
[Photo] Screen capture of Mnet's M Countdown broadcast
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