Actor Hwang Bo-ra became the center of controversy for using a setup that evoked a car accident in a group-buying promotional video.
Hwang Bo-ra recently posted a macadamia group-buying video on social media that began with a tense scene suggesting an accident during nighttime driving. She screamed in surprise and then quickly broke into a bright smile to introduce the product in a twist, but criticism continued that there was a lack of consolidation between the nut promotion and the car accident setup.
Online, reactions included, "It's hard to see what nuts have to do with an accident setup," "Was it necessary to use such provocative staging?" and "An unrelated concept backfired." Some expressed regret, saying, "Using the image of a car accident for light promotion is inappropriate."
In particular, as her past record of having her license revoked for drunk driving was reexamined, voices saying, "She should have been more cautious," were added. However, some offered relatively measured reactions, saying, "Rather than excessive criticism, let's finish this at the level of raising concerns," and, "From now on, she can choose a more appropriate method of promotion."
Ultimately, this controversy is seen as leaving questions about the appropriateness of the promotional method. It is cited as an example that again shows the importance of staging that considers the context of the product and message, and points out the need for more careful content planning in the future.<
[Photo] OSEN DB, SNS
[OSEN]