The nonprofit environmental protection group Greenball (Greenball) is unveiling the AI animation "Run & Fun" project to mark the year of Byeong-o.
The Greenball campaign "Run & Fun" is Greenball's 10th anniversary project, active since 2016. It will be produced as an AI animation that raises social awareness about abandoned animals and conveys the value of coexistence. The production has also drawn attention with the participation of director Kim Tae-hoon, who is called a hybrid creator.
Director Kim Tae-hoon served as the general director of the AI video for the cultural performance at the welcome dinner of the 2025 APEC leaders' meeting, showcasing highly accomplished visuals that combined cutting-edge technology and narrative. He has served as VFX supervisor and director on more than 120 film and drama works. Notable works include the film "Jangsa-ri: Forgotten Heroes" and the drama "Iris 2."
Relatedly, Greenball campaign Director General Lee Dong-hoon said, "Imagining a world where lives abandoned by human choice can stay again, we wanted to deliver a message through technology. I hope it provides a small healing for those who raise companion animals like family."
The video's production for this project was undertaken by content and IP producer TopAsia (TopAsia). TopAsia plans to release a new format of public-interest content that combines AI technology and animation direction.
Meanwhile, the Greenball campaign has been active with animal lovers' support, making environmental protection and animal welfare its core keywords, starting with leading the no-trash concert culture at Gocheok Dome's "Super Dream Concert."
[Photo] 'Greenball campaign' poster
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