The group Blackpink is celebrating the release of mini album 3 [DEADLINE] by expanding beyond music into cultural heritage, offering a special experience to global fans.
On the 12th, according to YG Entertainment, Blackpink will present the "National Museum X Blackpink" project with the National Museum of Korea from the 26th through the 8th of next month. It is a special collaboration that pairs Blackpink, who have written K-pop history, with Korea's representative K museum, and global audio and music streaming platform Spotify is also joining as an official partner.
During the period a lighting event will be held, and the exterior of the National Museum of Korea will be dyed pink to symbolize Blackpink and this project. The members will also participate in audio docent guides for eight representative artifacts, playing a full role as guides to Korean cultural heritage.
At the Gwanggaeto stele located on the history path in the main lobby, a listening session for all tracks from the mini album 3 will be held. Some of these will be run as special sessions for Spotify Premium users. The advance listening, which begins a day before release, is for those who reserve through Naver reservations that open at 8 p.m. on the 19th, and after the 2 p.m. release on the 27th anyone can participate during museum operating hours.
Blackpink is the first K-pop artist to carry out an official large-scale collaboration with the National Museum of Korea. As a fresh attempt spanning the boundaries of music and cultural heritage, it is expected to capture not only the global fandom but also cultural industry insiders and the public at large.
Blackpink's mini album 3 [DEADLINE] will be released at 2 p.m. on the 27th. It contains five tracks in total, including the title track "GO" and pre-release songs "Jump (뛰어)", "Me and my", "Champion" and "Fxxxboy." Earlier, YG said the album would be filled, as the title [DEADLINE] suggests, with "the best moments that cannot be reversed" and "the Blackpink of now shining brightest."
[Photo] Provided by YG Entertainment.
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