Paik Jong-won challenged annual sales of 1 billion won in Lyon, France.
In the first episode of tvN's
The production team set a goal of achieving a "store with annual sales of 1 billion won" on Lyon's top gourmet street, and Paik Jong-won candidly said, "Why Lyon of all places? I'm not confident here."
He went on to say, "Daily sales must be at least 3 million won. That's the level of a mega-hit store even in Korea," ticking off realistic figures as if using a calculator. The unfamiliar city, and the fact that it was a challenge in France's representative gourmet city, created a tense atmosphere.
After exploring Lyon's representative home-style "bouchon" culture, Paik Jong-won said, "In the end, it's a meat battle," and set the direction. The strategy was to put forward nonoffensive menu items. The final choice was "Korean-style meat culture grilled and eaten on one plate." The concept of a "one-plate house" was completed, centered on samgyeopsal with additions like pa-muchim, kimchi, mushrooms and tteok.
With Lee Jang-woo, Kwon Yuri, John Park and Yoon Si-yoon joining, the open-kitchen restaurant was enough to catch the eyes of passersby. On the actual first day of business, customers entered right after opening, and curiosity about the unfamiliar combination of Korean dishes continued.
However, when reactions arose that raw onions were spicy because eating methods were not sufficiently explained, Paik Jong-won immediately said, "We need close service in the Korean way," and even demonstrated serving himself.
The visual of samgyeopsal beyond the window and the one-plate plating drew the interest of locals, and some customers expressed satisfaction with the freshness of the food combinations. But the following day, mixed reactions to the new menu were foreshadowed, suggesting that the "1 billion won challenge" in Lyon would not be smooth sailing.
[Photo] broadcast capture
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