Kakao Entertainment's music platform Melon (Melon) will celebrate the album release of IVE, who is making a comeback on the 23rd with the full-length second album REVIVE+ (Revive Plus), by presenting Melon Spotlight, which contains a variety of content to further raise fans' comeback expectations, including an exclusive early release of a Highlight medley and real-time chats with members.
This spotlight was planned to progressively raise the excitement of the entire comeback process from the early release of the pre-release track BANG BANG (Bang Bang) on the 9th to the official release on the 23rd. It is characterized by offering a series of fan participation contents to complete an experience only possible on Melon.
First, at 11 a.m. on the 10th, a real-time chat event featuring direct participation by IVE members was held on Music Wave. As it was the first time the members met fans right after the pre-release track BANG BANG (Bang Bang) was released on the 9th, active communication continued and quickly raised the comeback excitement. Various stories were exchanged, including behind-the-scenes about the concept of this album and the pre-release track, and after the chat ended, secret messages from the members were also released through Melon Music Wave's IVE channel. Melon plans to give limited edition IVE photocards by lottery to users who leave comments on that channel through the 28th.
The core of this IVE spotlight is the full-length second album REVIVE+ Highlight medley, which will be exclusively revealed for the first time on the 16th through Melon Music Wave. It is pre-release content that allows fans to preview the overall mood of the album's tracks before the album release, and it is expected to become a major topic among fans. Secret messages left directly by the members that day will also be released.
On the album release day, the 23rd, the Melon Spotlight page will open. Spotlight-dedicated content, including new album photos and interview videos full of IVE's various charms, will be exclusively released, and an event offering limited edition gifts for fans will also be held. Also, starting that morning, IVE's music video will be broadcast on the Samsung Station K-POP LIVE large LED screen, raising the comeback atmosphere both online and offline.
IVE's new album REVIVE+ is the second full-length album released about 2 years and 10 months after the full-length first album I've IVE (IVE IVE), which was released in April 2023. Moving beyond "self-assurance" to messages of "empathy" and "solidarity," IVE, who has expanded their musical spectrum, is promising another transformation with this album, raising expectations. The pre-release track BANG BANG also proved fans' strong interest in the second full-length album by ranking 3rd on Melon's TOP 100 and 1st on the HOT 100 as of the 10th after its release.
[Photo] Melon
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