SEVENTEEN member Mingyu once again showed a powerful presence in the global fashion world.
According to a report recently released by Lefty, an influencer marketing platform, Mingyu generated more than $9.9 million (about 14.5 billion won) in media value at the 2026 F/W men's Paris Fashion Week. It is the highest level among the celebrities who attended this Paris Fashion Week.
Lefty measures and releases the media value generated at fashion weeks each season. It is an indicator that converts into expense a comprehensive analysis of social content reach and engagement, brand exposure effects, and other factors, and is one of the measures to gauge an artist's brand power.
As a Dior ambassador, Mingyu attended the "Dior winter 2026 men's collection show" held in Paris, France, on the 21st of last month (local time) and drew the spotlight of global media. Mingyu also generated the highest media value among celebrities who attended the 2025 F/W women's Paris Fashion Week when he was present there in March last year.
In addition, Mingyu graced the February digital cover of GQ Korea, showing a more mature charm. In this pictorial, a collaboration with Dior Beauty, he exuded heavy charisma and a strong aura that captured attention. The pictorial can also be found in GQ Korea's March issue.
Meanwhile, SEVENTEEN boasts powerful influence not only in music but also in fashion. Joshua earlier accepted an invitation from U.S. luxury fashion brand Thom Browne to attend the GQ Bowl fashion show held during U.S. "Super Bowl week." S.COUPS and THE 8 are active as ambassadors for German luxury brand BOSS and French luxury brand Louis Vuitton, respectively, appearing at major overseas fashion weeks.
[Photo] Dior, GQ Korea
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