Three tvN dramas on air have dominated buzz.
According to the TV-OTT integrated drama buzz rankings for the first week of February released by Good Data Corporation FUNdex, tvN Undercover Miss Hong ranked first, Spring Fever ranked second, and Our Universe ranked seventh, with all three dramas appearing in the top 10.
Also, in the TV-OTT drama day-of-week buzz rankings they took first place for Monday-Tuesday, Wednesday-Thursday, and Saturday-Sunday dramas respectively, and in the cast buzz rankings Park Shin-hye ranked first and Ahn Bo-hyun ranked second; in total five tvN drama cast members made the top 10, sweeping the buzz. In the weekly buzz broadcaster rankings for the drama sector, tvN also took first place for four consecutive weeks, proving renewed strong interest.
First, the Saturday-Sunday drama "Undercover Miss Hong" (directed by Park Sun-ho, Na Ji-hyun / written by Moon Hyun-kyung / planned by Studio Dragon / produced by Celltrion Entertainment, Studio Dragon) recently aired its eighth episode, which recorded a peak rating of 11.1%, ranking first across all channels in the same time slot, and set a new household rating high for three consecutive weeks.
It also ranked first in the tvN target men and women 20-49 ratings across all channels including terrestrial broadcasters in the same time slot, and digital video cumulative views related to Undercover Miss Hong surpassed 300 million views, driving strong buzz. It also ranked fifth in the non-English shows category on Netflix's top 10 based on Netflix's official site Top 10, and proved global buzz by ranking in the top 10 in nine countries and regions including Korea, Hong Kong, and Vietnam.
The Monday-Tuesday drama that recorded second in buzz, "Spring Fever" (directed by Park Won-guk / written by Kim Ah-jeong / planned by CJ ENM STUDIOS / produced by Bon Factory), has only one episode left before it ends. The 11th episode recorded a peak rating of 6.5% and ratings have risen each episode, and related digital video cumulative views surpassed 500 million. Global reactions are also hot. According to the FlixPatrol chart, Spring Fever appeared in the Amazon Prime Video "TV shows" top 10 for five consecutive weeks, and entered the top 10 in a total of 47 countries, including the United States, the United Kingdom, and several European countries, continuing its global success.
Finally, the Wednesday-Thursday drama "Our Universe," which premiered on the 4th (Wednesday), (directed by Lee Hyun-seok and Jung Yeo-jin / written by Su-jin and Shin Yi-hyun / planned by Studio Dragon / produced by Thin&Studio Co., Ltd.), started to receive favorable reviews for Bae In Hyuk and Roh Jeong-Eui's bickering romance, the speedy development, and above all the delightful synergy created by Park Yu-ho (portraying Uju) that naturally makes viewers smile. Our Universe ranked seventh in buzz for the first week of February, and cumulative digital video views related to the show surpassed 100 million within its first week of broadcast. From the charming rom-com moments of youthful characters to harmless parenting stories, the added elements make viewers look forward to future developments.
A tvN official said, "The reason all three dramas were able to record high view counts and social mentions appears to be that each work's customized fun points expanded through word of mouth among viewers, causing a surge in views and social mentions. If the first half of Undercover Miss Hong became a topic as a drama that highlights Park Shin-hye's acting and character, the forthcoming story will deliver multiplied enjoyment through word of mouth by the public via team play through the alliance of Hong Geum-bo and charming supporting characters. Spring Fever centers on the irresistible man fans want to root for, the new male lead Seon Jae-gyu, delivering strong laughs and thrills, and Our Universe, as a drama pairing a cute baby and a handsome man, adds enjoyment through incomparable harmless healing chemistry," and added, "Please continue to show much interest and love for tvN, which shares diverse enjoyment with viewers throughout the week."
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