The group IVE proved their global presence through the pre-release of their new song "BANG BANG".
Starship Entertainment released the music video for IVE (An Yujin·Gaeul·Ray·Jang Wonyoung·Liz·Yeo Seo)'s pre-release track "BANG BANG" from their second full-length album "REVIVE+ (Revive Plus)" on its official YouTube channel on the 9th.
In the released music video, IVE appears as figures reminiscent of outlaws of the West, moving between modern urban settings and the natural spaces of westerns as they pursue treasure. "WANTED" posters appearing throughout the video hint at a presence tracking the members, adding tension, and the members complete an exhilarating narrative as they load their own treasure onto a train and escape the pursuit toward freedom.
In particular, this music video was filmed in Trieste, Italy, capturing a grand scale reminiscent of a movie. By reinterpreting classic western elements in a modern way, it added color and unexpected accents to features such as brutalist architecture characterized by massive concrete structures and desolate deserts, creating an unreal and sensuous visual. Director Bang Jae-yeop, known for his original visual sensibility, handled the direction and used camera angles that actively utilize perspective to convey both performance and story.
"BANG BANG" is a song with a self-determined message about carving out situations by one's own choices rather than being swayed by others' views or rumors. Built on EDM and electronic sounds with an intense progression, a western swing intro reminiscent of westerns and a straightforward beat were added to clearly reveal IVE's unique energy.
Thanks to this level of completion, the "BANG BANG" music video ranked No. 1 on YouTube Korea's trending music chart immediately after its release. Also, while ranking No. 2 on the music video trending worldwide chart, it reached No. 1 on the music video trending charts in nine countries and regions, including Germany, Japan, Indonesia, Chile, Russia, Singapore, Thailand and Taiwan, including Korea, and in total climbed into the top five of music video trending charts in 21 countries and regions.
The group's performances on major domestic music streaming site charts are also soaring. As of 10 a.m. on the 10th, "BANG BANG" proved overwhelming streaming power by ranking No. 6 on Melon TOP100, and it took No. 1 on Melon·Bugs·Vibe's HOT100 (as of the 100th), real-time chart and domestic rising chart, and rose to No. 7 on Genie's real-time chart, marking a strong start on major domestic music charts.
Global streaming chart performance also showed green shoots. As of 10 a.m. on the 10th, "BANG BANG" landed in the top 10 of the iTunes K-pop top songs chart in 23 countries and regions, including Vietnam, Taiwan, Hong Kong, Turkey and Thailand, and on the top songs chart it entered charts in 18 countries and regions including Taiwan and Thailand, cumulatively charting across 26 countries and regions and proving its global success.
IVE released the pre-release track "BANG BANG" from their new album on the 9th. IVE plans to raise the momentum by appearing on music shows and releasing various content, and will officially make a comeback with the release of their second full-length album "REVIVE+ (Revive Plus)" on the 23rd.
[Photo] Provided by Starship Entertainment.
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