'Broadcaster Mija drew attention by revealing a humble daily life after dazzling sales records.
Recently in the home shopping industry, news emerged that Mija and her mother both recorded "legendary sales." Mija quickly sold out prepared inventory on a CJ OnStyle broadcast, setting a single-day sales record, and around the same time her mother reportedly achieved sales exceeding 200% of the target on another channel. It also attracted attention that the two broke records simultaneously on different channels.
Among industry insiders there is an assessment that "this is an unusual case where viewing indicators and order volume rose together throughout the scheduled time." Analysts say the mother's Veteran hosting skills and Mija's variety show–style wit created a synergy.
Meanwhile, Mija revealed her appearance after the broadcast on SNS. Unlike the glamorous dress she wore on stage, after the show she was shown finishing the day eating alone in comfortable clothes. In front of a modest Korean meal, she left the caption "eating alone after the broadcast," and her unadorned daily life resonated with people.
Internet users reacted, "Sales are legendary but daily life is just like ours," "Even after success, a modest appearance is more likable," and "This is real human charm."
Born in 1984, Mija married comedian Kim Taehyun in 2022 and has expanded her activities into variety shows, live commerce and home shopping, entering a second heyday. Her professionalism on stage and her down-to-earth manner off stage have both become topics of conversation.
[Photo] "SNS"
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