Broadcaster and businesswoman Kim Kardashian and 'F1 emperor' Lewis Hamilton effectively acknowledged their relationship by having a public date at the Super Bowl.

On the 9th (local time), according to U.S. entertainment outlet Page Six, the two watched Super Bowl LX together at Levi's Stadium in Santa Clara, California. When images of them sitting side by side appeared on the international broadcast during the game, photos and videos of them quickly spread on X (formerly Twitter).

In the released video, Kim Kardashian was smiling brightly while talking with Hamilton. That day Kardashian wore a black coat paired with a large diamond choker necklace and drew attention with a new hairstyle featuring bangs. Her hairstylist Chris Appleton posted a full-length photo on Instagram before the game and wrote "Super Bowl bangs."

The two, who had been long-time friends, are said to have recently taken their relationship to the next level. According to foreign media, Kardashian and Hamilton recently traveled together in Europe, stayed at the luxury Estelle Manor hotel in the Cotswolds area of England where they enjoyed a couple's massage and a private dinner. They later stayed at the Rosewood Hotel in London and then traveled together to Paris.

A source told U.S. media, "Kim and Lewis both have very busy schedules, so they try to spend as much time together as possible," noting, "Currently the two are almost inseparable and are dating according to Kim's work schedule."

Earlier the two attended a party hosted by Kate Hudson on New Year's Eve, but at that time no photos of them together were released.

Meanwhile, both are stars with colorful dating histories. Kim Kardashian drew attention for romances with Odell Beckham Jr. and Pete Davidson after her divorce from ex-husband Kanye West, and she has four children. Hamilton has also been the subject of dating rumors with Nicki Minaj, Rihanna, Gigi Hadid and Kim's sister Kendall Jenner.

Last month Kardashian appeared on her sister Khloé Kardashian's podcast and discussed her views on dating. She said, "I like someone who has clear morals and values, who is calm and responsible," and added, "Above all, it's most important that someone takes responsibility for their actions." She also said, "I have not had any secret relationships in the past year," and added, "The children still need me a lot, so I haven't had time to date, and I'm satisfied with that situation now."

The sight of the two together on the global stage of the Super Bowl has only intensified global fans' interest.

[Photo] ⓒGettyimages (unauthorized reproduction and redistribution prohibited)

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