'MZ wannabe icon' IVE (IVE: Ahn Yu-jin·Gaeul·Ray·Jang Won-young·Reeze·Lee Seo) zeroes in on the K-pop scene with the new song "BANG BANG".
According to agency Starship Entertainment, IVE today (9th) at 6 p.m. released the pre-release track "BANG BANG (Bang Bang)" from their second full album "REVIVE+ (Revive Plus)" on various online music sites.
"Bang Bang" is a song that carries a message of agency about not bowing to others' views or rumors, choosing for oneself and boldly forging ahead. As an intense opening track centered on EDM and electronic sounds, it is expected to demonstrate IVE's expanded musical spectrum through an intro using western swing and its straight beats and energy.
Previously, IVE conveyed a message of "self-assurance" centered on the "I," widening its perspective to the public through "empathy" and "solidarity" to form deep rapport with audiences. In the new song "Bang Bang," they talk about the "attitude" of the autonomous "I," previewing the direction and new narrative to be expanded in the album "Revive Plus."
Ahead of the pre-release, IVE heated up the mood by releasing teaser photos for "Bang Bang" on their official SNS channels on the 8th. In the released photos, the members caught the eye with black-toned styling against a striking red background. Photogenic poses completed in six distinct styles and charismatic gazes visually realized the song's mood perfectly. In particular, the combination of leather outfits and lethal visuals created an overwhelming atmosphere, and IVE is expected to add momentum to the "IVE syndrome" through this promotion.
Meanwhile, IVE today (9th) at 6 p.m. (KST) released the pre-release track "BANG BANG (Bang Bang)" from their second full album "REVIVE+ (Revive Plus)" on various online music sites.
[Photo] Provided by Starship Entertainment
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