Broadcaster Mija and her mother surprised the industry by recording "legendary sales" side by side on the home shopping stage.
According to the home shopping industry, Mija appeared on CJ OnStyle grants, quickly sold out the prepared stock and set a record for single-day sales, and around the same time her mother reportedly achieved sales performance on another home shopping channel that far exceeded the target by 200%. The two set new records simultaneously on different channels.
"It wasn't simply a case of 'sold well'; viewership metrics and order volumes surged simultaneously throughout the scheduled time. Among insiders, the background for this success is cited as the "mother-daughter synergy." The mother is evaluated to bring stability and credibility from long broadcasting experience, and Mija leads the atmosphere with her distinctive sense of variety and candid banter."
Born in 1984, Mija married comedian Kim Taehyun in 2022 and is experiencing a second heyday as she broadened her broadcasting activities. She appears to be solidifying her position as a "host who enlivens the atmosphere with words," expanding her range from variety programs to live commerce and home shopping.
Viewer reactions are also heated. Immediately after the broadcast, online communities and social media were full of comments such as "feels more like watching a talk show than home shopping" and "I wasn't persuaded; I bought it while talking together." Attention is focused on whether this record set by the mother and daughter will become a new home shopping hit formula rather than a one-time topic.
[Photo] "SNS"
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