NCT WISH has made headlines as the first K-pop male idol to surpass 100 million views on YouTube Shorts.
The 'Cham Cham Cham' Shorts content that NCT WISH uploaded to its official YouTube channel on Aug. 17, 2025, surpassed 100 million views on the 8th, and as the first 100 million-view record among Shorts videos uploaded to a K-pop male idol official account, it demonstrates the powerful influence of Gen Z icon NCT WISH.
The video that drew attention features NCT WISH playing the 'Cham Cham Cham' challenge together, and the members' cheerful appearances and chemistry as they desperately try not to fall into the water elicit laughter, earning a hot response such as reaching 100 million views on YouTube Shorts in about six months.
NCT WISH is a group at the center of global short-form platforms including YouTube Shorts, Instagram Reels and TikTok, and it communicates familiarly with global fans by quickly presenting a variety of content such as songs and cover dances, meme challenges and behind-the-scenes of activities.
Also, on Dec. 30 last year, Instagram directly featured as the trendiest Reels the 'Adung Badung' Reels content posted by NCT WISH on its official account, drawing further attention, and the cute content in which the protagonist in the video looks like a key ring depending on the shooting angle has become a winter trend challenge and is spreading rapidly.
The factors behind NCT WISH's short-form popularity include trendy and addictive content selection and excellent adaptability. Before a trend fully takes hold, they quickly catch entertaining challenges and reinterpret them with NCT WISH's positive and bright charm to present content that anyone can easily follow and enjoy, leading the trend.
Through short-form content, NCT WISH clearly shows the team and each member's character, accurately targeting the tastes of the Gen Z generation, and even the algorithm is falling for the six members' charms; attention is focused on the impact NCT WISH, with their unpretentious and lively appeal, will show.
[Photo] Provided by SM Entertainment
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