'MZ wannabe icon' IVE (IVE: Ahn Yujin·Gaeul·Ray·Jang Wonyoung·Lize·Lee Seo) opens the door to its second full-length album with 'BANG BANG'.
According to agency Starship Entertainment, IVE will pre-release the new song 'BANG BANG (Bang Bang)' from its second full-length album REVIVE+ (Revive Plus) at 6 p.m. on the 9th (KST) through various online music sites.
'Bang Bang' is the pre-release track from the new album Revive Plus, scheduled for release on the 23rd, and ahead of the comeback IVE raised anticipation by releasing a cinematic coming soon film and various concept photos that showcase a range of moods. As the first start marking the second full-length album, it has attracted much attention, and we looked at the points to watch for in 'Bang Bang', which arrives in one day.
# IVE-style EDM...a powerful signal of the second full-length album
'Bang Bang' is a track built around EDM and electronic sounds, with an intro that impressively uses western swing. The straight beat and energetic sound structure musically express IVE's characteristic confident attitude.
In particular, this new song carries a message of agency, choosing for oneself and boldly forging ahead without yielding to others' gaze or rumors. IVE, which captured the attention of global K-pop fans with a performance challenge video that emphasized the speed of the beat, plans to announce the spectacular starting point of the second full-length album with the full song.
# the start of IVE's new narrative...Jang Wonyoung participates in songwriting
IVE signals the direction and the prologue of the new narrative intended by the second full-length album through the pre-release song 'Bang Bang'. In particular, member Jang Wonyoung directly participated in songwriting, further solidifying the identity of the new release. Jang Wonyoung has consistently proven her musical capabilities by earning songwriting credits on IVE's title tracks such as ATTITUDE and XOXZ, as well as on album tracks like OTT and Blue Heart.
Also joining forces once again is lyricist Seo Ji-eum, who has helped build IVE's narrative through debut songs such as ELEVEN, LOVE DIVE, After LIKE, and ATTITUDE. In addition, lyricist Hwang Yubin (XYXX), who collaborated on XOXZ and FLU, and Exy of WJSN, who worked together on HEYA and You Wanna Cry, participated to further strengthen the track's message and energy.
# IVE's reinterpretation...visuals completed with sensuous content
From concept photos to the music video teaser, a variety of content filled with IVE's reinterpretation and diverse moods is also a hot topic. In 'Bang Bang' teaser photos released on the 7th, IVE completed an exceptional aura with black styling that highlighted each member's individuality, and under intense red lighting they used flashes as if illuminating something, creating a chic mood.
Moreover, the previously released teaser video drew attention with visuals that moved away from the desert imagery symbolic of classic American westerns and instead used strong contrast, color, and VFX (visual effects). The unexpected direction that reinterpreted western mood—modern police officers appearing instead of sheriffs from western films, dazzling flares shot into the air instead of pistols—heightened the surreal mood, and director Bang Jae-yeop took the helm to complete the music video's sensuous visuals.
Meanwhile, IVE will release the pre-release track 'BANG BANG (Bang Bang)' from its second full-length album at 6 p.m. on the 9th (KST) through various online music sites, begin music show activities and embark on a full-fledged comeback.
[Photo] Starship Entertainment
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