ILLIT proved their music streaming power by adding another song with over 100 million streams on global audio and music streaming platform Spotify.
According to Spotify on the 7th, ILLIT (Yoonah, Minju, Moka, Wonhee, Iroha)'s single album title track 'NOT CUTE ANYMORE' had accumulated 111,212,019 plays as of the 5th. Released on Nov. 24 last year, the song reached the 100-million-stream milestone in just over two months.
'NOT CUTE ANYMORE' is a pop song based on a reggae rhythm that intuitively expresses the desire not to be seen as only cute. Unlike their previously presented bubbly songs, ILLIT was praised for creating a calm yet cool atmosphere and broadening their musical spectrum. The performance that smiles and then straightens its expression to the chorus "I'm not cute anymore" became a major topic among music fans.
They also made a strong showing on global charts. Characterized by an addictive beat and polished melody, 'NOT CUTE ANYMORE' was used as the background music for the so-called 'hood job shot challenge' and rose as a trend among global Gen Z. Riding that wave, the song reached No. 7 on the U.S. Billboard 'Bubbling Under Hot 100' (Jan. 17) and has enjoyed long-term success, recently surpassing 600 million monthly viewers on YouTube Music (as of Feb. 7).
ILLIT has produced a total of six songs with over 100 million streams, including 'NOT CUTE ANYMORE.' Among them, 'Magnetic' exceeded 700 million plays in the shortest time for a K-pop group debut song (about 1 year and 7 months). In addition, 'Lucky Girl Syndrome', 'Cherish (My Love)', 'Tick-Tack', and '빌려온 고양이 (Do the Dance)' each surpassed 100 million streams.
Meanwhile, ILLIT will meet global fans with their first tour 'ILLIT LIVE 'PRESS START♥'.' The concert will begin on March 14-15 at Seoul Ticketlink Live Arena (formerly the Handball Gymnasium) and will be held in seven cities at home and abroad, including Aichi, Osaka, Fukuoka, Hyogo, Tokyo and Hong Kong.
[Photo] Belift Lab Inc.
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