The group ILLIT released a surprise music video for the track "NOT ME" from their single album NOT CUTE ANYMORE on HYBE Labels' YouTube channel on the 6th.
The "NOT ME" music video captures ILLIT's ordinary daily life like paparazzi shots. The members walk carrying large laundry on their shoulders, push a dog stroller while taking a walk, and stride down the street while busily talking on the phone with their hands full of luggage.
ILLIT's stylish outfits and cool attitude, reminiscent of a fashion pictorial, catch the eye. The five members, each wearing pieces such as a wild-feeling rider jacket and sunglasses or a frilled skirt with a lovely girlish sensibility, inject the video with their quirky and witty charm.
Fresh directing techniques are also a viewing highlight. The video expresses others' gazes through high angles that look down from tall buildings and scenes that show members outside a shop. The camera boldly zooms in enough to pixelate the screen, and the lyrics are visualized as artwork, completing a sophisticated visual style.
"NOT ME" is a pop song with a rhythm that captures ILLIT's lively, spirited character, and it confidently talks about one's limitless possibilities. The chic vocal delivery of the repeated phrase "That's not my name" creates strong addictiveness. The lyrics include various names calling the group and its members, such as "IL-LIT", "ae", "nyang", and "Princess." ILLIT shows their will to remove these labels that define them and not confine themselves.
Meanwhile, ILLIT's single album title track "NOT CUTE ANYMORE" continues to be loved at home and abroad even more than two months after its release. The song entered the Billboard Global 200 and Global Excluding U.S. charts for nine consecutive weeks (on the Feb. 7 chart). It also made the Bubbling Under Hot 100 chart, which ranks songs that narrowly missed the main Hot 100, extending its long-running popularity.
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